U.S. food delivery start-up DoorDash launching in Australia
Specific roles in Melbourne are being advertised.
One of the biggest food delivery companies in the United States is preparing itself to rival the country’s top three aggregators.
DoorDash’s arrival in the Australia market has been telegraphed by advertisements posted on LinkedIn for specific roles in Melbourne, where the business is expected to be based.
The food delivery start-up has also established a Facebook page in Australia as well as a local website geared to encourage restaurants to sign-up.
“We're continually assessing new opportunities to achieve that mission, and don't have any news to share at this time,” a spokesperson for DoorDash told Sydney Morning Herald.
Founded in 2013, DoorDash raised US$600m ($888m) in May, getting a valuation of US$12.6bn ($18.6bn).
IbisWorld data forecasted the delivery industry to grow at an annualised 15.4% over the five years through 2023-24, to be worth $570.3m.
A spokesperson for Uber Eats also declined to comment on DoorDash’s launch, saying that they have been “overwhelmed" by the response from Aussies who have “truly embraced the app” since launching three years ago.
“Uber Eats is proving popular with over 16,000 active restaurants across Australia who choose to be on our platform because it helps them grow their business and reach new customers with a fast, reliable and efficient delivery option,” the spokesperson said.
Merton Wulfert, APAC managing director of Deliveroo in Australia, also declined to comment directly.
"Australia is one of our most important markets globally and we have strong ambition for growth," he said. "We're proud of our clear differentiation in the market and are focused on offering the widest selection and most reliable service to customers."
A spokesperson for Menulog, meanwhile, did not provide an official statement or comment.
Photo credit: DoorDash Australia Facebook
