Menulog refreshes brand look, eyes regional footprint expansion
The move is said to be underpinned by a “continued commitment” to local communities.
Menulog has refreshed its brand logo look, changing from its long-standing green aesthetic to orange, as it eyes to expand the brand’s regional footprint.
The platform currently services more than 20,000 restaurants, offering more than 90 different cuisines and delivery to 92% of Australian delivery addresses. Since March, thousands of regional restaurants across areas such as Coffs Harbour, Devonport, Dubbo, Griffith, Port Macquarie and Tamworth have partnered with the online service, resulting in thousands of new courier opportunities for flexible work.
As part of the ongoing expansion, Menulog said it will continue to invest in local initiatives. Recent programs include a partnership with the South Sydney Rabbitohs, a COVID-19 restaurant support package and financial support payments in place for independently contracted couriers.
“Turning orange and being part of the newly-formed Just Eat Takeway.com Group is a really exciting part of our brand evolution - and it's just the start of how we can deliver greater value to our customers, restaurant partners and the community,” Menulog managing director Morten Belling said in a media release.
