ST Group opens first multi-brand outlet

The “combined” concept features the operator’s PappaRich, NeNe Chicken, Hokkaido Baked Cheese Tart and Kurimu brands.

ST Group has opened its first multi-brand outlet, located in Sydney’s Brookfield Place.

The “combined” concept features the operator’s PappaRich, NeNe Chicken, Hokkaido Baked Cheese Tart and Kurimu brands.

“This is the first store by STGroup to streamline our kitchen and bakery concept into 1 location,” group general manager Jian Hui Lee said in a LinkedIn post.

The Singapore-listed group has 130 outlets across Australia, New Zealand, Malaysia and England, the United Kingdom and other key markets.

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