Ronald McDonald to take an active role on social media for the first time
After years of being on the down low, Ronald is making a comeback.
Last week, Mcdonald's (US) announced that Ronald McDonald will take an active role on McDonald's social media channels for the first time and engage consumers using the #RonaldMcDonald hashtag.
In preparation for his debut, esteemed theatrical designer Ann Hould-Ward designed a new outfit for Ronald, now sporting a new wardrobe which includes yellow cargo pants and a vest, accompanied by a red-and-white striped rugby shirt; while his iconic big red shoes will remain the same.
“Ronald brings to life the fun of our brand by connecting with customers around the world, whether he’s promoting literacy or spreading cheer at a Ronald McDonald House,” said Dean Barrett, Senior Vice President, McDonald's Global Relationship Officer.
“Customers today want to engage with brands in different ways and Ronald will continue to evolve to be modern and relevant.”
Meanwhile, the fast food chain also simultaneously announced last week that owner/operators of newly-built and remodeled restaurants around the world will have the opportunity to incorporate revamped in-store graphics, furniture and other design elements featuring Ronald McDonald within restaurant interiors over the next few years.
Television ads and promotional materials in the U.S. with the newly-reimaged Ronald will begin appearing later this year.
