Pizza Hut launches Windows Phone app
It’s Australia’s first pizza ordering app for a Windows Phone.
The new Pizza Hut app was developed by Altaine, with Microsoft and Nokia in support, and is now available on all smartphones running Microsoft’s Windows Phone operating system.
Key features include: creating or modifying pizzas and saving them as personalised creations for future orders; streamlined ordering allowing customers to create an order in just a few taps; one touch favourites so customers can order pizzas with a single tap; setting a delivery time so customers receive their pizzas when they want to; and upcoming ‘Live Tile’ countdown timer on the start screen showing the progress of the pizza at a glance.
Pizza Hut Australia’s head of marketing and food innovation, Anup Jain, said, “Currently, mobile phone orders account for 25 per cent of Pizza Hut’s online sales and we anticipate this trajectory will continue as more Australians acquire smartphones.”
Jain said that considering digital is a key focus for Pizza Hut, "it made complete sense" to partner with Microsoft and Nokia in developing an app that can be used across all Windows Phone handsets.
On top of its expansion in the digital space, Pizza Hut also plans to open 20 to 25 new stores each year with a goal of 500 stores within the next eight to 10 years.
To celebrate the launch of the new Pizza Hut app, fans will be given the chance to win one of five Nokia Lumia 800 phones as well as $100 worth of pizzas. The competition will run for five days starting on 21 May 2012.
