, Australia

Cold Rock Ice Creamery utilises Instagram for its Mother's Day campaign

Asks customers to post their best 'mum-inspired' photo.

In lieu of Mother's Day, Cold Rock Ice Creamery welcomes the special day with an Instagram campaign.

Using the hashtag #coldrockmums, the ice cream chain is encouraging Cold Rock fans across Australia to post their best 'mum-inspired' photo. Entrants must follow the chain's account, @coldrockofficial, to be able to partake in the competition.

According to the brand, Cold Rock is embracing the Instagram craze and is keen to stay connected with their young fan base.

“We already have a wonderful connection with our customers on social media, especially Facebook, and we want to encourage people to continue getting involved with Cold Rock on Instagram as well,” said Stan Gordon, Chief Executive Officer of Cold Rock.

The chain will be giving away a $100 Cold Rock voucher plus two Gold Class movie tickets to three winners under the categories: 'Most Likes’, ‘Most Mum’ and ‘Most Us’.

The ‘Most Likes’ winner will be awarded based on the highest number of likes; a creative and cherished mum picture will take the ‘Most Mum’ category; and the ‘Most Us’ winner will be the best picture of a mum enjoying Cold Rock.

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