5 biggest benefits when QSRs switch to a MICROS POS System
See if these advantages are compelling enough.
We interviewed MICROS to know how their enterprise-wide POS system can help quick service restaurants succeed in the increasingly competitive landscape, and the company outlined 5 major benefits.
Improve Operations and Customer Service
First, MICROS said its POS system can improve the efficiency of operations throughout all branches, and raise the speed and quality of customer service.
“Typically QSRs seek ways to increase the volume of transactions, acquire more customers, increase operational efficiency and reduce waste by better reporting and forecasting capabilities. On top of these challenges, restaurants need to increase the speed and quality of service in order to foster customer loyalty,” said Christopher Adams, Managing Director, MICROS Australia.
“MICROS POS solutions can help all types of QSR and fast casual concepts achieve these goals,” he added.
MICROS said QSRs need to realize that what it offers is an advanced POS system that goes beyond the functions of a cash register.
“It solves business problems and maximises efficiency, whether you have a standalone store or a large chain with hundreds of locations. MICROS provides a complete solution that manages inventory, labour, customer loyalty and provides a web-based and mobile business intelligence tool that delivers real-time information which you can access while on the go,” said Adams.
Engage Online and Mobile Customers
MICROS also said its POS system, when paired with its online and mobile solutions, can engage customers even after they step out of the restaurant. These solutions range from digital loyalty programs to mobile payments, and help keep customers connected and engaged to the brand.
Marketers can use the MICROS end to end customer loyalty tool to help foster strong customer relationships and encourage customers to return to the store while engaging them based on their preferences and history.
Make Better, Faster Decisions
Data is extremely important in making sound business decisions, and the MICROS POS solution compiles the most critical real-time information for top executives and store managers.
These decision makers can access key performance information through MICROS’ web-based and mobile business intelligence tools.
After reviewing the data, executives and managers can make better, faster business decisions, effectively giving their brands a big competitive edge.
Boost Managerial Productivity
Managers using MICROS solutions will spend less time gathering and sifting through data, freeing up valuable time and boosting productivity.
“QSRs don’t need to be big chains to consider a MICROS solution. Niche enterprises will also save time and costs by streamlining operations and reducing countless hours of managerial tasks, which in turn will improve productivity and give business owners more time to focus on their customers,” said Adams.
Achieve Quick Return on Investment
Last but not the least, MICROS solutions can deliver a return on investment (ROI) in as little as half a year – an advantage for small operators with tight cash flow.
“Based on the features and benefits MICROS provides, the ROI is usually six months, after which the system starts to pay the owner back,” said Adams.
MICROS admits though that the six-month average can vary depending on the customizations the enterprise chooses to add to its POS solution.
“ROI with a MICROS solution is calculated based on key features such as combo and deal ordering which enforces upselling; conversational ordering which increases transaction volumes and speed of service; integrated inventory control which ensures cost cutting through improved management of stock items and vendors; and labour management which ensures efficiency in scheduling and handling overtime based on forecasted business and events,” he said.
Adams said solutions that include inventory management have proven to be especially beneficial to QSRs. Users have reported improving profits by “multiple” percentage points after adopting such solutions.
MICROS manages to deliver an impressive ROI by reducing costs and improving efficiency.
One example is when QSRs choose to host their applications in a MICROS data centre, which can alleviate IT issues and reduce the costs and risks associated with managing servers on site.
