Pret A Manger launches first ever in-shop coffee subscription plan following restructuring
Subscribers can enjoy up to five barista-prepared drinks per day for a fixed monthly price.
Pret A Manger has launched its first ever in-shop coffee subscription in the UK, following the recent completion of its restructuring that resulted in a third of its workforce being let go.
The YourPret Barista coffee subscription covers all drink options prepared by the chain, including their organic teas, hot chocolates, smoothies and frappes. Organic milk alternatives are also free of charge.
Coming at a fixed subscription rate of £20 (approx. US$26) a month, Pret is offering the first month for all subscribers for free. The YourPret Barista coffee subscription can be accessed directly via a subscriber’s email, phone or digital wallet, one per transaction, up to five times a day.
Pret said it has accelerated strategic investments to drive long-term growth through the COVID-19 pandemic, which include the building a new digital infrastructure that will allow them to launch tailored customer propositions. The chain recently cut almost 2,900 jobs as sales plummetted to its lowest level in ten years.
“This is just the first step in our plan to bring Pret to more people. We now have the building blocks to establish Pret as a multichannel, digitally-led business, and YourPret Barista is the first big launch we’re able to deliver through our new technology platform,” Pret CEO Pano Christou said.
“Since reopening back in May, our coffee sales have been rising faster than food – evidence that coffee has become an integral part of both our customers’ everyday routines and the Pret experience.”
