Xpresso Mobile Café launches in Melbourne
The brand is launching its first Melbourne franchise and plans for another five by the end of 2016.
It will launch in the Braeside region.
“Australians already have a high coffee IQ, however Melbourne takes it to another level,” Jonathan Payne, Managing Director at Xpresso Mobile Café, said.
“Our motto at Xpresso Mobile Café is that every cup that leaves one of our vans is perfect however the room for error in Melbourne is that much smaller! We only get one shot at delivering that perfect cup. That's it. Luckily we think only need that one chance.”
Xpresso Mobile Café said that it has completely reworked and road-tested the franchise system, upgraded the coffee vans to Mercedes Benz vehicles, refined the product offering and secured all aspects of the brand.
The brand has 17 current franchisees and a plan to grow to more than 23 by the end of 2015.
“The future for mobile coffee is all about quality. Your average Australian knows what a quality espresso coffee should taste like. Much of the industry is simply not at this standard and that is where Xpresso Mobile Café has reset the benchmark,” Payne said.
