FRANCHISING | Staff Reporter, Australia

Oliver's Real Food inks master franchise deal with EG

This is in addition to the existing food-to-go concept agreement between the two companies.

Oliver’s Real Food announced it has entered into a master franchise agreement to appoint EG Fuelco (Australia) Limited (EG), as its exclusive franchisee of its branded restaurants in the country’s petrol and convenience sector.

The new agreement builds on the two companies’ existing food-to-go concept deal, which has already seen Oliver’s branded concessions present in 90 petrol service station across EG retail outlets five months since launch.

The first EG-franchised Oliver’s Real Food outlet is planned to open in Western Sydney before end-2020. EG’s exclusive rights to the brand are based upon meeting and maintaining minimum performance criteria.

Oliver’s, meanwhile, is not restricted from operating its current corporate store network, and or opening more locations on highway service centers and travel centers. It also maintains all rights to open, operate or franchise, all other market segments such as airports, hospitals, train stations, universities, shopping centres.

The initial term of the agreement will be 10 years, with an option to renew the term for a further 10 years provided that both parties agree.

“This is an exciting step in our evolution. Working with EG on the Oliver’s food-to-go offering has allowed us to glimpse the potential [of] this partnership. EG has enormous belief in our concept and is prepared to make a significant investment in growing the Oliver’s brand in the petrol and convenience sector in Australia. This partnership will provide Oliver’s with a material expansion opportunity, without the capital requirement we would normally require to execute such a large scale store rollout,” Oliver’s CEO Tammie Philips said in a statement.

“The ambition is to follow the blueprint of EG’s partnerships with Greggs and other food retailers in the UK, expanding the nature of the service station forecourt, to become a food retail destination,” Oliver’s founder and chairman Jason Gunn added.

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