, Australia

Get a glimpse of Jamaica Blue’s new-style menu

Franchise owners can easily modify it.

Jamaica Blue announced that a new-style menu has been introduced, which will offer franchise owners freedom of an independent-style café.

“As franchisor of the Jamaica Blue brand, The Foodco Group knows great coffee and great food but there’s no way we can know our franchisees’ customers as well as they do.

“That is a fact that we recognise and we’ve strived to capitalise on by providing our franchisees with the flexibility to select their own menu in response to local tastes and the availability of seasonal produce in their area.

“Of course, our franchise partners have the continued guidance of Foodco when selecting and pricing their seasonal menus but by design, no two Jamaica Blue café menus are the same.

“Each Jamaica Blue café now boasts a unique menu ultimately chosen by the individual owner of that café to suit the local customer demographic,” added Drew Eide, Jamaica Blue National Brand Manager.

The new menu will cater to the tastes of the local market and seasonal trends.

More importantly, franchise owners can easily modify the menus with over 250 recipe options and franchisee-control of the pricing.

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