Jeff Vassel

For the past five years, Jeff Vassel has been the Global Business Development Manager for Geotech.

Founded in 2004, Geotech is a data analytics and strategy company that works with both franchised and on franchised retailers in Australia, New Zealand, SE Asia & the US. It provides science-based models and tools to assist retailers in better understanding what drives store sales performance.

Geotech has access to a range of data sets that help underpin profitable network growth planning and consult to a number of international brands including McDonald’s, KFC, Nandos & Taco Bell.

Vassel works closely with clients to help drive better location planning decisions that assist property, operations and marketing across the retail spectrum.