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MENU INNOVATIONS | Staff Reporter, UK
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Wendy's Milk Bar to innovate menu with Frosty Boy

Wendy’s Milk Bar franchisees have partnered together with Frosty Boy Australia to create a new range of shakes.

The newest offering, which is available for a limited time only, is the Monster Shakes that uses Frosty Boy’s soft serve as a base.

Frosty Boy CEO Dirk Pretorius said that the company has worked with Wendy’s for a number of years and they wanted to show the franchisees, who are the core of their business, how their products are made, while also facilitating a session to inspire them on how they can grow their store’s presence in each community.

Wendy’s Milk Bar Head of Operations and Marketing, Lydia Law said the day was a great success, with many franchisees excited to go back to their stores with this new product knowledge.

“The afternoon was a huge success. It was great to see franchisees interacting with Frosty Boy throughout the sessions. The franchisees are in their stores day in and day out, so it was a real treat to see where one of their core products comes from, and how it is made. The sessions at Frosty Boy gave our franchisees a thorough understanding of their soft serve products and showed how they can incorporate the product in other store offerings,” Ms Law said.

Fifty of the franchisees participated in this partnership.

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