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FRANCHISING | Staff Reporter, Australia
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Burger Project to open two-storey store in Bourke Street

The new-format Burger Project, and the fourth in Melbourne, will open on the 10th of January.

The 170-seat store can accommodate 100 customers downstairs, 30 outside and 40 upstairs. It comes with a self-serve soda dispensers offering unlimited refills and a couple of large-screen TVs, as well as the provision of GPS buzzers so guests no longer need to wait counter-side for their orders.

The Bourke Street store launches with Burger Project’s expanded craft beer portfolio, which showcases a local craft beer menu and recommended burger-beer pairings to the menu at all 13 stores in Melbourne, Sydney and Brisbane. Up to four beers are expected to be on tap at each venue, including Mornington Hop Culture, Mornington Pale, and Young Henrys Real Ale and Natural Lager at Bourke Street.

The burger menu of 11 offerings, as well as a vegetarian crumbed confit mushroom option, remains unchanged at the new Bourke Street location, but will be revamped with a limited edition series of flavours that change every eight weeks.

The Limited Edition line-up of house-minced, hand-formed meat offerings is inspired by different cuisines and is available at all 13 stores. Burger Project Bourke Street will launch with The Mexican, which is loaded with chilli salsa, guacamole, lettuce, tomato and sour cream.

Rockpool Dining Group culinary director Neil Perry said the enhancements reflect the evolution of fast-casual dining with customers now expecting affordable and fast dine-in options, with better service offerings and a level of comfort that encourages them to stay a little longer.

“Burger Project’s sustainable philosophy and devotion to the highest quality ingredients is unaltered, however Bourke Street marks three years, three states and the 12th store for the business, so it’s time for a few nips, tucks and enhancements,” Perry said. “Customers expect even more from fast-casual, whether it’s being able to watch a game, settle in at the bar to explore an expanded beer menu, or having just a little more comfort in the overall experience.”

To celebrate the launch, a life-size model cow will be painted by a local artist and auctioned for charity.

Burger Project Bourke Street’s second level can be hired for children’s parties, events, and presentations.

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