QSR owners might have an inspired vision for their new store, but their concept will likely get lost in translation unless they communicate it with crystal-clear clarity. Luckily, there are two essential tools that restaurant operators can use to make sure that their fitout company and designer can capture their concept.
“The following often help a client cement their ideas: Images of items or designs they like, and vision boards to help them tie the individual ideas into specific concepts,” says Scott Peatey, Managing Director at Aussie Fitouts, one of the leading fitout companies in Australia with more than 20 years of experience of helping QSR brands build their dream fitouts.
Peatey reckons that images and vision boards will help the fitout designer figure out what the owners want, and will lead to a more satisfied project outcome that marries the original vision and designer inputs.
“Through experience we have found each client has different wants and needs and we believe the clearer they are about their vision the better the result. If a designer is able to work with clear visions they can put pen to paper all the more easily when clients have already honed their concept thoughts,” says Peatey.
Peatey’s company, Aussie Fitouts, practices this kind of intensive client collaboration process to deliver a stunning fitout and minimize re-designs that can increase project costs and time.
“Clients have direct access to our sales staff initially, the designer and, as the project progresses, our project manager. This methodology allows us to do what we do best and takes the hassle out of the fitout for our clients,” says Peatey.
As early as the design process, QSR owners should voice their suggestions and concerns, but many might be hesitant to do so once the construction has started.
“If our client’s needs change we are aware of it,” says Peatey. “Our entire team and their vast years of experience are there to provide support to the project manager and are working to achieve the project’s goal. We are on call and ready to do what it takes to get the job done.”
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