Redcat’s fixed-cost model is transforming QSR deliveries

Streamline your operations and ensure that the food arrives hot and on-time, every time.

The on-demand economy has taken the world by storm. This new customer service model has disrupted and changed the way business is done across industries from taxis to grocery stores to fitness centers. On-demand services exist to make part of the customers' lives easier, helping them to avoid a trip out or an errand they rather not run.

Quick-service restaurants are no exception as they get into the game with the introduction of food delivery apps. Food delivery services offer customers the ability to avoid lines and cooking at home while providing myriad food options. This made food delivery services popular and on-demand across the country.

With the rise in demand for takeaway and delivery, many restaurants are searching for convenient and reliable options. But, food delivery services have struggled to stand out from one another, accompanied by complex and sometimes obscure surcharges with costs often built into customer orders without transparency.

The solution? Redcat’s fixed-cost delivery.

What is fixed-cost delivery?

Redcat’s Fixed-Cost Delivery provides QSRs and customers with full transparency. Currently, QSRs pay a percentage (20%-30%) of the value of the order to the delivery partner and the consumer pays the delivery fee. To combat this charge, QSRs jack up the price of their meals.

Redcat's Fixed-Cost Delivery takes the mystery out by capping the cost at around $12 including chargers for the order and delivery. With Redcat’s Fixed-Cost Delivery, there are no surprises​ – from the customer experience to the overall cost. Plus, with transparency, the QSR knows who the customer is and can use their loyalty program to incentivise repeat purchases.

How does Redcat's fixed-cost model work?

Redcat offers a fixed-cost delivery solution for restaurants to streamline their delivery operation and ensure that the food arrives hot and on-time every time.

Redcat is integrated with DoorDash Drive and Uber Direct, to provide a seamless delivery service for orders through Redcat's Online Ordering, mobile apps, and orders with Google.

The orders go straight into the kitchen for production, and at the same time, a driver from Uber Direct or DoorDash Drive is notified of the order for pick-up. The app also provides detailed real-time tracking information so customers can see exactly where their orders are at all times. 

Restaurants that partner with Redcat can focus on what they do best - making great food - while Redcat takes care of the delivery.

Transforming QSR deliveries

Redcat’s fixed-cost pricing allows businesses that otherwise could not afford to or did not have the technology to meet customer demand to get up and running at a relatively low cost. 

Aside from the cost, another advantage is the menu availability on Google. Redcat offers restaurants an online menu that allows customers to order food for delivery or pickup. Buttons for “Order Takeaway” and “Order Delivery” appear on Google Search and Maps, allowing customers to place their orders directly through the computer.

Once the platform has identified an efficient delivery route, Redcat will contract with third-party delivery services to carry out the deliveries, or businesses will be able to use their own drivers.

Other benefits of using Redcat include higher profit per delivery order, getting to know who their consumer is, owning the customer data for further marketing purposes, and being able to link it to the QSR’s loyalty program.

Conclusion

Solving a restaurant's delivery concerns with a delivery aggregation platform that streamlines the process from end to end, and making the pricing easily understood by both customers and partner restaurants is what sets Redcat apart. 

Redcat offers a new approach to ordering food delivery with simple flat-fee pricing, eliminating the high surcharges and confusing price points that consumers have come to expect. Customers will not be surprised by additional charges at the time of checkout. To learn more about Redcat Fixed-Cost Delivery visit: https://www.redcat.com.au/redcat-delivery.