Jun 15, 2019
Feedback shows that the new AI-powered technology is being adopted positively by Swensen's staff.
(Editor's Note: The article was originally written by TabSquare. Original write-up here.)
A well-established franchise from San Francisco, Swensen's has taken Singapore by storm since it launched there in 1979. It has now partnered with TabSquare to streamline operations, save labour costs, boost average cover values and speed up table turns.
TabSquare, who has been in on the ground floor of artificial intelligence (AI)-driven F&B (food and beverage) solutions since 2012, offer Swensen's the perfect solution for their digital service model. Amongst other benefits, SmartTab helps neutralise the increasing wait staff rates that are affecting casual dining outlets such as Swensen's.
The move to digital menus and ordering will also help Swensen's collect valuable customer data that will help them better understand and address the demands of modern tech-savvy customers.
Tabsquare’s iPad restaurant ordering system, SmartTab, launched in the first Swensen's restaurant on 3 April and will be rolled out to the remaining 20 outlets over the next six months. The existing Oracle Micros POS System has been integrated seamlessly into the TabSquare implementation.
The Swensen's-TabSquare partnership has produced positive results already, although it is still too soon for official numbers. Feedback shows that the new AI-powered technology is being adopted positively by Swensen's staff, who prefer the benefits it offers over the previous ‘old school’ restaurant processes like paper menus and face-to-face ordering.
Singaporeans are already very familiar with emenus, due to their widespread uptake in the country, and are expected to adapt quickly to Swensens’ move to SmartTab.
(Download TabSquare's latest case study on how AI can boost QSR profitability by clicking here.)
Today's diners have higher expectations than ever before. They demand quick service, all meal information at their fingertips and a painless customer experience.