May 19, 2017
Fast and accurate drone food deliveries, 3D printing of unappetising food into nutritious meals, and biometric diner recognition. These are some of the new technologies under development as the restaurant sector rapidly gets set to satisfy the seismic shift in consumer expectations for a great customer experience.
That’s according to Restaurant 2025, a global research study conducted by Oracle which has identified key consumer attitudes to emerging technologies, including artificial intelligence, drones, 3D printing, biometrics, voice activated responses and virtual reality, all of which destined to reshape the dining experience. The Oracle Restaurant 2025 report audited 250 restaurant operators and 702 consumers in February 2017 on their reactions to technology’s role in the guest experience over the next eight years.
Overall, insights from the report highlight that consumers are most willing to engage with brands with new technology if they feel that they are in control of their experience and enjoy a personal experience. Indeed, as disruptive technologies continue to make an impact, anticipating consumer trends and implementing new innovations that enhance guest experiences will reshape business and be vital in ensuring success.
Key Restaurant 2025 report findings include:
Recognition and Personalisation Will be a Driver for Future Technologies
Consumers are Warming to Voice-Activated Experiences
Robots Won’t be Replacing Hospitality Staff Anytime Soon
Operators Begin To Consider Investment in Wearable Technology
3D Printing on the Menu
Virtual Reality Becomes A Reality
The Drones Are Coming
Finally, the report highlights that 60 per cent of restaurant operators said restaurant location planning using artificial intelligence would be mainstream or in mass adoption by 2025 with potential applications also including menu planning for personalised nutrition plans, waitlist and capacity management, dynamic prep times and seating planning and forecasting.
“Restaurant 2020 suggests that consumers want a continued human connection with their food and beverage of choice despite the emergence of new technologies. However, consumers are most willing to engage brands with new technology if they feel that they are in control of their experience,” said Christopher Adams, Vice President Sales - Food & Beverage at Oracle Hospitality Asia Pacific.
“The path forward will rely on technologies that make restaurants smarter, accelerate service and importantly, personalise experiences for each and every consumer.”
The Restaurant 2025 report can be downloaded here: https://go.oracle.com/LP=48665?elqCampaignId=90339
About Oracle Hospitality
Oracle has launched Oracle Hospitality, a new global business unit dedicated to helping the hospitality sector accelerate its move to the digital economy. Centered on the technology and expertise of MICROS Systems, a company with more than 35 years of experience in the hospitality sector, Oracle Hospitality will offer unprecedented scale and innovation
Through the acquisition of MICROS, Oracle solutions are in use at hundreds of thousands of hospitality sites globally, and Oracle Hospitality will help those enterprises compete more effectively in a business landscape that has been fundamentally reshaped by disruptive technologies such as social, mobile, cloud, and big data. Serving an extensive portfolio of clients worldwide, MICROS solutions are utilized in hotels, casinos, table and quick service restaurants, leisure and entertainment, fuel and convenience, cruise, and travel operations in more than 180 countries, and on all seven continents.