Deliverect is a SaaS company that simplifies online food delivery management. Deliverect seamlessly integrates online orders from food delivery channels (Uber Eats, Menulog, Deliveroo, and Doordash etc.), allowing 20,000 establishments to improve operational service and increase customer satisfaction. Operating in over 40 markets around the world, Deliverect is trusted by restaurant and FMCGs such as Taco Bell, Burger King, and Unilever, as well as small and midsize restaurants and dark kitchens around the world. To find out more information visit www.deliverect.com.
Tried and tested online menu ideas to boost delivery orders
Find out what makes a good delivery menu.
It's no secret that food delivery is on the rise in Australia. According to a report, over 7,000 food orders are made every hour in the country. And with more and more people working from home and eating out less often, it's likely that food delivery will continue to grow.
If you're running a QSR that offers delivery, now is the time to make sure your menu is up to scratch. After all, your menu is one of your most powerful marketing tools. It's what entices customers to order from you in the first place, and it's also what can convince them to come back for more.
So, what makes a good delivery menu? Here are some tried and tested ideas to help you boost orders and keep your customers coming back for more.
- Offering add-ons and extras
Extras and add-ons are a great way to increase the average order value of your delivery orders. By offering side dishes, drinks, and other items alongside your main meals, you can encourage customers to spend more with each order.
You could also use extras and add-ons as a way to upsell customers to higher-priced items. For example, if you're selling a burger for $10, you could offer fries and a drink for an additional $3. This is a great way to boost your profits without alienating your customers.
- Exclusive and limited options
If you want to really stand out from the crowd, offer some exclusive and limited-time only items on your menu. These could be seasonal dishes, specialty items, or even just a new twist on an old classic. Customers love feeling like they're getting something that nobody else can have, so this is a great way to increase orders.
- Original names
When it comes to naming your menu items, don't be afraid to get creative. A clever or catchy name can be just as effective as a great photo in enticing customers to order an item. And if you can make your customers laugh, all the better.
For example, instead of calling your chicken sandwich a "chicken sandwich," why not try something like "The Cluckin' Good Chicken Sandwich?" or "Chick Magnet Chicken Sandwich?" Be creative, have fun with it, and see what works best for your menu.
- Deals and discounts
Who doesn't love a good deal? Offering deals and discounts on your menu is a great way to increase orders, especially if you're offering delivery.
You could offer a discount for ordering multiple items, or give a percentage off the total bill for orders over a certain amount. You could even offer free delivery for orders over a certain amount.
Another great way to increase orders is to offer a "deal of the day" on your menu. This could be anything from a discounted meal to a buy-one-get-one-free offer. Customers love getting a good deal, so this is a great way to entice them to order from you.
- Meals to share
If you want to really boost your delivery orders, offer some meals that are designed to be shared. Family-style dishes or platters are perfect for this, and they're a great way to increase the average order value.
Customers love being able to share a meal with friends or family, so this is a great option if you're looking to increase orders. These are especially in demand on Friday nights or weekends, when people are looking for a hassle-free way to enjoy a night in with friends.
Everybody loves a freebie, so why not offer some on your menu? You could include a complimentary drink with every meal, or throw in a free side dish for orders over a certain amount.
You could even offer a loyalty card where customers can get a free meal after ordering a certain number of times. This is a great way to encourage customers to keep coming back for more.
- Bundle low-sellers
If you have some items on your menu that don't sell very well, try bundling them together as a special offer. This is a great way to clear out some of your older inventory and make room for new items.
You can go the combo route, or you could offer a discount on items that are typically low-sellers. Either way, this is a great way to increase orders and get rid of some of your older stock.
These are just some of the ways you can increase delivery orders with your menu. By offering a variety of options, deals, and discounts, you can entice customers to order from you again and again. So get creative and see what works best for your menu.
With Deliverect, you can easily manage and update your menus to keep your customers coming back for more. Get in touch with Deliverect to see how they can help you take your menu and your delivery business to the next level.