MICROS Solutions
1. What kinds of QSRs will benefit from MICROS enterprise-wide POS solutions?
Typically QSRs seek ways to increase the volume of transactions, acquire more customers, increase operational efficiency and reduce waste by better reporting and forecasting capabilities. On top of these challenges, restaurants need to increase the speed and quality of service in order to foster customer loyalty. MICROS POS solutions can help all types of QSR and fast casual concepts achieve these goals.
The MICROS system is more than just a cash register – it solves business problems and maximises efficiency, whether you have a standalone store or a large chain with hundreds of locations. MICROS provides a complete solution that manages inventory, labour, customer loyalty and provides a web-based and mobile business intelligence tool that delivers real-time information which you can access while on the go.
QSRs looking to engage their customers beyond the walls of their restaurant will benefit from MICROS’ online and mobile solutions, such as digital loyalty and mobile payments – creating a seamless connection to customers, the point of sale system and loyalty and marketing initiatives.
Do they need to be big chains? Can niche enterprises get the same bang for their buck when they implement these solutions?
QSRs don’t need to be big chains to consider a MICROS solution. Niche enterprises will also save time and costs by streamlining operations and reducing countless hours of managerial tasks, which in turn will improve productivity and give business owners more time to focus on their customers.
MICROS also offers a convenient and cost effective solution through its hosted services. This is where applications are hosted in a MICROS data centre, alleviating IT issues and reducing the costs and risks associated with managing servers on site.
2. How cost-effective are MICROS enterprise-wide POS solutions? How fast can they earn back their investment? How do you convince QSRs that the systems will actually benefit their bottom line?
MICROS has priced its solution to be an expense, not a large capital outlay, making it simple for small operators with tight cash flow to onboard a MICROS solution, quickly and easily.
Based on the features and benefits MICROS provides, the ROI is usually six months, after which the system starts to pay the owner back. The ROI for each business will vary and is influenced by a business’ KPIs and goals as well as the MICROS solution implemented.
ROI with a MICROS solution is calculated based on key features such as combo and deal ordering, which enforces upselling, conversational ordering which increases transaction volumes and speed of service, integrated inventory control which ensures cost cutting through improved management of stock items and vendors, and labour management, which ensures efficiency in scheduling and handling overtime based on forecasted business and events.
For solutions that include inventory management, our customers have reported a bottom line improvement of multiple percentage points.
Value is also added to the bottom line with MICROS’ comprehensive business intelligence tool, which provides real-time information on KPIs and allows businesses to make better, faster business decisions so they can maintain a competitive edge; and an end to end customer loyalty tool to help foster strong customer relationships and encourage customers to return to the store while engaging them based on their preferences and history.