QSR Media Conference & Awards 2026 powered by Red Bull
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OVERVIEW QSR Media Conference & Awards 2026 powered by Red Bull
In a landscape where change is constant, embracing new challenges becomes paramount for businesses to thrive because these changes are sometimes lessons to how the brand should adapt its strategies for growth.
This year, at the QSR Media Conference & Awards 2026 powered by RedBull, happening on October 12, 2026 at Sheraton Grand Sydney Hyde Park, the top industry leaders will come together to talk about changes and how they learned to leverage it to their advantage. Through a series of insightful sessions and keynote addresses, attendees will gain valuable insights into rebranding, digital innovation, customer experience enhancement, menu diversification, and sustainability initiatives.
In conjunction with the conference, the prestigious QSR Media Awards will recognise top brands that have demonstrated outstanding performance and innovation in various categories such as product innovation, marketing campaigns, customer engagement initiatives, and sustainability practices. This event offers an unparalleled opportunity for industry professionals to network, learn from leading experts, and celebrate the achievements of brands driving innovation and excellence in the fast-food industry.
Venue: Sheraton Grand Sydney Hyde Park, Australia
To view the awards page, click here.
SPEAKERS/PANELISTS
Matthew Silverstein
Managing Director, Global Licensing
Shake Shack
Managing Director, Global Licensing
Shake Shack
Managing Director, Asia Pacific and Middle East
Matthew Silverstein is a seasoned hospitality executive with more than 13 years of experience leading restaurant operations, international growth, and licensed partner development across global markets. As Managing Director, Asia Pacific and Middle East at Shake Shack, he has played a central role in expanding the brand’s international presence, helping build its first global office into a cross-functional hub and overseeing licensed partner growth across more than 180 restaurants with revenue exceeding US$500 million.
Matthew’s leadership combines strategic planning, operational discipline, and a deep understanding of how to localize a global brand for diverse markets.
Earlier in his career, Matthew held operational leadership roles at Shake Shack in New York City, where he oversaw high-volume restaurants, opened flagship and airport locations, and contributed to the launch of new menu offerings. In 2019, Matthew moved to Hong Kong to establish the first Shake Shack international support center.
Ben Gilbert
Managing Director, Head of Australian Equity Research
Jarden
Managing Director, Head of Australian Equity Research
Jarden
Ben Gilbert is the head of the Australian research term at Jarden, leading a team of 30 analysts providing insights into Australian macro and company trends. Ben also leads the retail team at Jarden, having been consistently ranked #1 in his field for the past 5yrs. In his role he analyses macro, industry and company trends across the Australian and global retail landscape including food, QSR, travel and discretionary retail.
Roxanne Uy
Senior Manager
Circana
Senior Manager
Circana
Roxanne joined Circana in April 2022. In her current role as Senior Manager at Circana’s foodservice team, she works as a lead analyst developing insights and thought leadership for key QSR clients and partners. Prior to Circana, Roxanne spent over 6 years as a journalist and production editor at a B2B publishing company covering a range of sectors in the Asian region, including healthcare, insurance, and banking & finance. She then worked as a stakeholder relations manager at a bank’s corporate communications team for a couple of years before obtaining her MBA from Macquarie University in 2021.
Merrill Pereyra
CEO
Domino's Australia & New Zealand
CEO
Domino's Australia & New Zealand
A performance-focused business leader, Merrill Pereyra has over 35 years of experience in the QSR industry globally, working with major brands such as Pizza Hut, KFC, and McDonald’s Corporation. Merrill joined as Managing Director of Pizza Hut India Subcontinent in September 2019, responsible for driving the long-term profitability and growth of Pizza Hut in India, Sri Lanka, Bangladesh, Nepal and Maldives. His diversified expertise lies in the expansion and commercialization of franchise operations, specifically in opening Quick Service Restaurants (QSR) in Indonesia (for Domino’s Pizza), Australia, New Zealand (for Healthy Habits) and Saudi Arabia, New Caledonia, Fiji, Samoa, French Polynesia, American Samoa and Southeast Asia (for McDonald’s). Merrill commenced at Domino's Pizza Enterprises in 2026 as the CEO of the Australia & New Zealand region.
Merrill believes in constant upskilling and is a proud alumnus of some of world’s leading universities including Harvard Business School, Wharton University and INSEAD, holding a range of certifications in Leadership and Strategic Business Management. In his personal time, Merrill enjoys penning down his experiences as a leader and has also authored the book ‘Expand Your Brand, how to supersize any brand, anywhere in the world’ - designed to assist managers and executives groom their business, personnel and systems, for effortless, smooth expansion.
Kristi Woolrych
General Manager
KFC SOPAC
General Manager
KFC SOPAC
Kristi Woolrych is General Manager of KFC SOPAC, leading the $4 billion KFC business across the region with approximately 950 restaurants and 45 franchise partners. Since joining the brand in 2018, Kristi has played a key role in shaping KFC’s growth strategy, customer experience, and culture, helping build one of Australia’s strongest and most loved QSR brands. Prior to that, she held senior executive roles at Suncorp spanning customer strategy, digital, brand and marketing. A commercially driven and people-focused leader, Kristi has built her career by embracing new challenges, leading transformation and building strong teams. She is passionate about helping people and organisations become more than they thought possible.
Richard Hinson
Chief Executive Officer
Minor DKL Food Group
Chief Executive Officer
Minor DKL Food Group
Richard Hinson is a seasoned CEO, director and chairman with extensive experience across ASX-listed and large private companies. He is recognised for his strong leadership and ability to work closely with boards to drive strategic, operational and cultural transformation, particularly in complex and high‑pressure environments.
With a global perspective spanning wholesale, retail and franchising, Richard brings deep expertise across supply chain, operations, marketing and commercial strategy. He has a proven track record in leading diverse teams, delivering continuous improvement programs and executing key corporate initiatives that drive sustainable growth. He combines commercial discipline with a proactive, hands-on style, with a strong focus on delivering durable, commercially sound outcomes.
Kerri Wane
Chief Executive Officer
Schnitz
Chief Executive Officer
Schnitz
Kerri Wane is the CEO of Schnitz Group, the home to the fast-growing fast-casual brand Schnitz, which is on a mission to serve real food that makes people happy. Schnitz Group aims to become an international, multi-branded QSR chain and create a high performance, high engagement, purpose led culture that puts guests, franchise partners and restaurants first.
Prior to joining Schnitz Group, Kerri had 25 years of QSR experience domestically and internationally in CEO and leadership roles at brands like San Churro and Domino’s. A passionate advocate for the franchising sector, Kerri served on the Franchise Council of Australian Board, was recognised as Franchise Woman of the Year in 2024 and has made the Top 30 Franchise Executive list 5 times.
Joe Chiczewski
CEO
McDonald's Australia
CEO
McDonald's Australia
Grant Lee
CEO
Concept 8
CEO
Concept 8
Concept Eight is a diversified franchisor with180 restaurants in all states of Australia. There are 3 division at Concept Eight- Burgers, Asian and Innovation. Grant has been the CEO at Concept Eight for 9 years. Prior to Concept Eight, He held General Manager roles at 3 listed Australian companies in Energy, Telco and Marketing.
Chris Garlick
CEO
Retail Zoo
CEO
Retail Zoo
Chris Garlick is a seasoned retail leader and CEO of Retail Zoo. Chris has led some of the world’s most recognised consumer brands through significant transformation and growth.
Prior to joining Retail Zoo, Chris was CEO of Starbucks Australia for 10 years, where he spearheaded the brand’s turnaround and re-established its relevance in a competitive market. He also held senior leadership roles at Coles Supermarkets as General Manager of Non-Food, and at BP over a 16-year tenure, where he led the Convenience Retail business in Australia and served as Vice President of Product & Offer Development for BP America, based in Chicago.
Chris is known for his ability to blend strategic vision with operational excellence, building high-performance cultures and delivering strong commercial outcomes. At Retail Zoo, he leads a portfolio of dynamic brands including Boost Juice, Betty’s Burgers and Salsas, with a focus on sustainable growth, innovation, and customer experience.
Tom Kierath
Head of Consumer Research
Barrenjoey
Head of Consumer Research
Barrenjoey
Tom covers the consumer sector for Barrenjoey. His QSR coverage includes Dominos, GYG and Collins Foods. He was covered the sector since 2008 and has been the #1 rated retail analyst in the Peter Lee survey of Australian investors for the past three years.
Josh Ludski
Head of Strategic Investments
River Capital
Head of Strategic Investments
River Capital
Josh Ludski is the Head of Strategic Investments at River Capital, a principal led Australian Investment firm. River Capital invests on behalf of a large number of Australian families across private and public companies. QSR has been a focus area of the firm. Josh currently leads River Capital’s investment in The Cheesecake Shop. Prior to joining River Capital, Josh was a consultant at Bain & Company, a global management consultancy.
Shaun Cousins
Head of Australia Retail & Consumer Research
UBS
Head of Australia Retail & Consumer Research
UBS
Shaun Cousins is a top ranked research analyst and is currently the Head of Australia Retail and Consumer Research at UBS. With more than two decades of experience in equity research and financial markets, Shaun produces in-depth company analysis and insights for institutional clients. In the 2026 Extel Australia survey, Shaun ranked #1 in both the consumer discretionary and staples categories. Prior to joining UBS, Shaun was a senior analyst at JPMorgan for 20 years. He holds a Bachelor of Commerce (Honours) and Bachelor of Laws (Honours) from the University of Sydney, as well as an Executive MBA from the University of Cambridge.
Brooke Rodger
CEO
Yo-Chi
CEO
Yo-Chi
Brooke’s 20+ years of retail experience has included Aussie brands growing their footprint globally (including Boost Juice), as well as global brands strengthening their position in the Australian market (such as Adidas). Her roles have taken her to various corners of the globe, from Chile to Estonia to Kuwait, and she also spent two years living in China while working for Adidas.
Brooke loves working for brand-led businesses and has been fortunate to be mentored by some of the best brand brains in the country.
Over the last three years Yo-Chi has provided her with a playground of high-speed growth, a team of passionate and smart people, and more frozen yogurt working lunches than would be deemed acceptable.
Richard Wallis
President APAC
Flynn Group
President APAC
Flynn Group
Richard Wallis is the President for Flynn Group ANZ, leading a phenomenal team in the region to bring to life the growth ambitions for the Pizza Hut Australia and Wendy’s ANZ brands.
Richard has over 30 years’ experience in the restaurant industry. Prior to joining Flynn, Richard was the Managing Director for KFC Asia Pacific, a business with revenue in excess of US$16Bn and 17,000 restaurants. Other career highlights include roles as the GM for KFC South Pacific (Australia/NZ) based in Brisbane, the GM for KFC Greater Asia (China, Japan, Korea, Mongolia, Myanmar, India) based in Singapore, and President and GM of Pizza Hut Canada based in Toronto.
During his career Richard has orchestrated brand turnarounds in Canada and across Asia, along with leading the Australian KFC business through the Covid pandemic. Richard has huge breadth of experience in the QSR Industry, with previous leadership roles in Operations, IT, Business Development and Human Resources. He started his career as a delivery driver for Pizza Hut and moved through in-restaurant management roles and the cross-functional Executive Trainee program.
Richard is a deep restaurant operator who believes in the power of culture and engagement to drive results. He is known for his growth mindset, development of people and talent, and passion for performance.
Richard has a Bachelor of Science from University of Queensland and an MBA from the Australian Graduate School of Management.
Ramon Castillo
Chief Executive Officer
Zeus Street Greek
Chief Executive Officer
Zeus Street Greek
Ramon Castillo is the CEO of Zeus Street Greek, where he leads a national network of [60] restaurants and oversees its expansion strategy toward 137 stores by 2030. He brings extensive QSR and retail experience from senior roles at Grill’d and Boost Juice Bars. Under his leadership, Zeus Street Greek has also expanded into retail, launching a grocery range stocked at Woolworths.
Jun Lee
Founder & Executive Director
Gami Chicken
Founder & Executive Director
Gami Chicken
Jarrod Montigue
Group Operations Manager AUS & NZ
Roll'd
Group Operations Manager AUS & NZ
Roll'd
- Jarrod Montigue – Group General Manager, Roll’d Hospitality Group
- Experienced franchise executive, with over 30 years industry experience, mainly in food QSR, including owning & operating my own coffee franchise business with Gloria Jeans Coffees
- Worked with major Franchise brands including: McDonalds, Hudsons, Gloria Jeans, Angus & Robertson, Amcal & Guardian Pharmacies, Oporto and Roll’d
- Pioneered coffee franchising in Australia. Helped launch McCafe for McDonalds back in the 90’s, then becoming the first employee to help launch Hudsons Coffee back in 1998, starting my coffee journey for the next 15 years
- Held Senior Operations & General Management roles with multiple franchise brands. Specialise in building high performing Franchisor teams.
- 2020 & 2026 FCA Certified Franchise Executive certification
- 2021 & 2025 Top 30 Franchise Executive Awards, coming in at #13 & #20
- Passionate about People, Franchising and good food!
Ryan Guthrie
Marketing Director, Australia & New Zealand
Kerry
Marketing Director, Australia & New Zealand
Kerry
Ryan Guthrie is Marketing Director, Australia & New Zealand at Kerry, where he leads the innovation and marketing agenda, helping customers navigate changing consumer behaviours, emerging food trends and new growth opportunities across the food and beverage industry.
With more than 15 years' experience spanning food, beverage, wellness, pharmaceuticals and technology, Ryan brings a unique combination of brand, innovation, category and commercial leadership. He has led and worked on some of ANZ's most recognised brands, including Helga's, Nescafé, My Muscle Chef, V Energy and Afterpay, across retail, foodservice, QSR and direct-to-consumer channels.
Ryan's perspective is shaped by experience across the full value chain, from product development and innovation through to brand strategy, customer growth and commercial execution. Having worked alongside chefs, product developers, technologists, commercial teams and marketers, he specialises in connecting consumer insight with practical innovation, translating emerging trends into products, propositions and growth strategies that resonate with both customers and consumers.
Tony Ibbotson
Founder & Creative Director
The Creative Method
Founder & Creative Director
The Creative Method
Petra Orrenius
Chief Marketing Officer
Soul Origin
Chief Marketing Officer
Soul Origin
Petra Orrenius is the Chief Marketing Officer at Soul Origin, one of Australia and New Zealand's leading fresh food and specialty coffee franchise brands, with more than 175 locations across the region.
With over 15 years of executive marketing experience across QSR, hospitality, retail and agency environments, Petra is recognised for combining creativity with commercial discipline to drive sustainable growth. She has built a reputation for translating customer, market and performance data into actionable insights that shape brand strategy, product innovation and marketing investment.
Prior to joining Soul Origin, Petra held senior leadership roles including Chief Marketing Officer at Trippas White Group, CEO of Publicis Sweden, and marketing leadership positions with Sumo Salad during its rapid national expansion. Her expertise spans brand transformation, customer experience, loyalty, digital growth, media effectiveness and franchise marketing.
Passionate about building high-performing teams, Petra believes the best marketing comes from understanding evolving customer behaviours, embracing emerging trends and using data to make smarter creative decisions. She is driven by creating brands people love and delivering marketing that generates measurable commercial outcomes.
Ross Candido
VP Australia and New Zealand
Meltwater
VP Australia and New Zealand
Meltwater
Ross Candido is VP, AUNZ at Meltwater, where he leads sales, marketing, and product strategy across the region. With nearly two decades of international experience spanning Africa, the Middle East, China, Southeast Asia, New Zealand and Australia, Ross has been pivotal in scaling Meltwater into one of the leading media intelligence and social analytics platforms globally. Ross is a recognised voice on the convergence of AI, media monitoring, and influencer marketing and a hands-on advocate for applying generative AI to transform how organisations extract insight from data. Ross is based in Sydney.
Tom Mansfield
Chief Marketing Officer
Tracksuit
Chief Marketing Officer
Tracksuit
Tom Mansfield is the Chief Marketing Officer at Tracksuit, having spent a career at the intersection of brand and AI-native software. Prior to joining Tracksuit, Tom held senior brand and product marketing roles at Visa in San Francisco. He then developed deep AI and software expertise as VP Marketing at Dovetail, the AI customer insights platform valued at over AU$960 million and as CMO at Hatch, an Australian AI-powered jobs startup. Tom is leading Tracksuit's marketing organisation as it scales internationally.
John Price
Head of Growth
Fonto
Head of Growth
Fonto
John leads Fonto’s commercial development and drives continuous improvement in how Fonto's insights and analytics deliver value to the Quick Service Restaurant category. He brings extensive experience leading data, analytics and marketing effectiveness functions within both agency and measurement environments. He has led multiple marketing effectiveness practices, helping brands understand and calculate the impact of their marketing investment.
Sam Stalley
Senior Research Consultant, QSR
Fonto
Senior Research Consultant, QSR
Fonto
Sam leads research, insights and analytics for the Quick Service Restaurant (QSR) sector. In this role, Sam translates Fonto's spending and customer experience data into insights that shape how QSR brands understand and respond to consumer behaviour.
At Fonto, Sam works closely with restaurants, suppliers, logistics providers and other participants across the QSR and food services industry. This collaborative approach ensures Fonto's insights and measurement capabilities keep pace with how Australians spend and experience quick service dining.
Sam's focus is on continuous improvement: refining the methodologies and metrics Fonto uses to measure consumer spend, so that industry stakeholders have an accurate, current view of the QSR landscape. This includes tracking shifts in spending patterns, customer experience trends and the broader economic factors shaping the sector.
With a research background spanning multiple leading agencies and now specialising in quick service restaurants, Sam brings both breadth and depth to Fonto's QSR practice and is a trusted voice on how Australian consumers engage with quick service restaurants today.
Mackenzie Browne
Senior Research Consultant
Fonto
Senior Research Consultant
Fonto
Mackenzie is a Senior Research Consultant at Fonto, where her primary focus is the continuous improvement of Fonto's research products.
Mackenzie leads the ongoing development of the tools and methodologies Fonto uses to turn raw spending data into research products for clients across the quick service restaurant industry and beyond. Her work ensures these products keep evolving to meet the changing needs of Fonto's clients and the broader market.
Alongside this product development focus, Mackenzie also provides insights and advisory services drawing on Fonto's world-first integration of transaction and customer experience data.
SPONSORS
AGENDA
8:30 AM - 9:00 AM Networking Registration
9:00 AM - 9:05 AM Welcoming Remarks
9:05 AM - 9:25 AM Shake Shack: Bringing New York to Down Under
Shake Shack made its long-awaited Australian debut this year with a pop-up at the Australian Open, giving fans a first taste of the cult burger brand's signature bites and shakes. Hear from the team behind the buzz on what it took to bring Shake Shack to Melbourne.
- Matthew Silverstein, Managing Director, Global Licensing, Shake Shack
9:25 AM - 10:05 AM Leader's Panel
Australia's QSR industry is navigating one of its most consequential periods in recent memory. Consumer expectations are shifting, new formats and business models are emerging, and the competitive landscape is being reshaped by both homegrown ambition and international entrants raising the bar.
This panel brings together the chief executives and senior leaders running some of the country's most recognized brands to speak candidly about what that reality looks like from the inside — what has surprised them, where they are placing their bets, and what they believe it genuinely takes to win in one of the most competitive business environments in the country.
Panelists:
- Merrill Pereyra, Chief Executive Officer, Domino's Australia and New Zealand
- Kristi Woolrich, General Manager, KFC SOPAC
- Richard Hinson, Chief Executive Officer, Minor DKL Food Group
- Kerri Wane, Chief Executive Officer, Schnitz
10:05 AM - 10:25 AM Economic Outlook
From interest rates and cost-of-living pressures to the downstream effects on consumer confidence and discretionary spending, this session cuts through the noise to give QSR operators a grounded read on the economic conditions shaping the rest of 2026 — and what it means for pricing, profitability, and strategic planning.
- Ben Gilbert, Managing Director, Head of Australian Equity Research, Jarden
10:25 AM - 11:10 AM MORNING BREAK
11:10 AM - 11:30 AM Three strategic bets McDonald's Australia made and why they're delivering growth
As the industry navigates rising costs, changing consumer expectations and increased competition, McDonald's Australia has focused on three strategic priorities: building a sustainable value proposition, expanding into new occasions through menu innovation, and investing in growth across Australia. In this session, CEO Joe Chiczewski shares the thinking behind these decisions, what the business has learned along the way, and why these bets are delivering results.
- Joe Chiczewski, CEO, McDonald's Australia
11:30 AM - 11:50 AM The New Consumer Playbook
What are Australians actually ordering, how often are they eating out, and which formats are winning their spend? This session presents the latest consumer data and market intelligence on where Australia's QSR industry is heading — giving operators a clear-eyed view of the trends shaping the next phase of growth before they become obvious.
- Roxanne Uy, Senior Manager, Circana
11:50 AM - 12:10 PM Sharing the chi at scale
Yo-Chi grew from four stores to more than 75 locations across Australia, Singapore and London in under five years, without franchising and without a conventional marketing budget. CEO Brooke Rodger joins us to talk about what it actually takes to build the systems, culture and team needed to take an experience-led brand global.
- Brooke Rodger, CEO, Yo-Chi
12:10 AM - 12:45 PM QSR & Money Panel
The investment landscape for Australian QSR has never been more active. Private equity is circling, franchise networks are attracting institutional capital, and the brands that understand what investors are looking for are pulling ahead of those that do not.
This panel brings together multi-brand QSR operators, consumer equity analysts, and investment professionals who back growth businesses, for a frank conversation about what makes a brand investable right now, what taking on capital actually looks like from the operator's side, and where the smart money is moving next.
Panelists:
- Grant Lee, Chief Executive Officer, Concept 8
- Chris Garlick, Chief Executive Officer, Retail Zoo
- Tom Kierath, Head of Consumer Research, Barrenjoey
- Josh Ludski, Head of Strategic Investments, River Capital
- Shaun Cousins, Head of Australia Retail & Consumer Research, UBS
12:45 PM - 1:55 PM LUNCH BREAK
1:55 PM - 2:45 PM AWARDS PROGRAMME
2:45 PM - 3:00 PM Why Boring is the Biggest Threat to QSR | Part 1: Making Taste Memorable
Standing out has become one of the biggest challenges facing QSRs.
In Part 1 of this two-part discussion, Ryan Guthrie, Marketing Director ANZ at Kerry, argues that the greatest threat facing QSR isn't inflation, labour costs, or competition: it's becoming forgettable.
Drawing on examples from Australia's fastest-growing food and beverage trends, Ryan explores why brands are no longer competing for share of stomach, but share of memory, and why the businesses that create memorable taste experiences will be the ones that earn loyalty, build habit, and drive long-term growth.
- Ryan Guthrie, Marketing Director, Australia & New Zealand, Kerry
3:00 PM - 3:30 PM AFTERNOON BREAK
3:30 PM - 3:50 PM Why Boring Is the Biggest Threat to QSR | Part 2: The Branding Lens
Standing out has become one of the biggest challenges facing QSRs.
Part One made the case for why boring is the biggest threat to QSR. Now, Part Two will look through the branding lens and at the force making boring easier than ever: AI.
People taste the brand before they taste the food. But as brands lean on the same tools and conventions, their output converges into something polished, competent and forgettable.
Drawing on 21 years of building brands such as Guzman y Gomez, Red Rooster and El Jannah, Tony shares seven principles for using AI to move faster and human imagination to go somewhere new, plus the questions every QSR brand should ask to avoid becoming boring.
- Tony Ibbotson, Owner & Creative Director, The Creative Method
3:50 PM - 4:10 PM The Challenger Entry: Lessons from launching Wendy’s in Australia, and what every international brand underestimates about this market
When Wendy’s opened its doors in Australia, it didn't just enter a new market; it broke global records for opening day and opening week sales. But record-breaking launches don't happen by accident. In this session, Richard Wallis, President APAC at Flynn Group, shares the real story behind one of the most ambitious QSR market entries in recent years: what the brand got right, what caught them off guard, and why Australia remains one of the most underestimated and unforgiving markets for any international brand looking to scale.
- Richard Wallis, President APAC, Flynn Group
4:10 PM - 4:15 PM Closing Remarks
STAGE 2
12:10 PM - 12:55 PM Grow the Brand: A Data-Driven Strategy Workshop
The competitive landscape facing Australian QSR operators has never been more complex. Convenience stores, supermarkets, and pubs are encroaching on traditional QSR territory, loyalty is harder to earn than ever, and growth decisions are being made in an environment where the wrong call is costly. This workshop, led by Fonto, cuts through that noise with a data-led look at the single most pressing competitive tension shaping the market right now.
Attendees who will pre-register for this workshop find themselves working in teams, armed with a real data brief and a problem-solving framework, to tackle a live growth challenge assigned to a fictional brand profile drawn from the realities of today's market.
Each team presents their strategy back to the room, with a prize for the winning group and a data takeaway for everyone
Speakers:
- John Price, Head of Growth, Fonto
- Sam Stalley, Senior Research Consultant - QSR, Fonto
- Mackenzie Browne, Senior Research Consultant, Fonto
12:55 PM - 1:55 PM LUNCH BREAK
1:55 PM - 2:45 PM AWARDS PROGRAMME
2:45 PM - 3:05 PM Beyond the counter: Rewriting Rules of Reach in Foodservice
Australian QSRs are no longer defined solely by their store footprint. Increasingly, brands are discovering that growth lies not just in opening more locations, but in showing up wherever their customers already are, from supermarket aisles to convenience store fridges.
As cost-of-living pressures reshape where and how Australians eat, the most agile operators are finding new revenue streams and new audiences through retail product extensions, convenience channel partnerships, and format innovation that stretches the brand well beyond the restaurant. The challenge — and the opportunity — is doing this without diluting what made the brand worth taking home in the first place.
Panelists:
- Ramon Castillo, Chief Executive Officer, Zeus Street Greek
- Jun Lee, Founder and Managing Director, Gami Chicken
3:05 PM - 3:30 PM AFTERNOON BREAK
3:30 PM - 3:50 PM Reading the Room: Understanding your Customer with Data
Understanding your customer in 2026 means going well beyond what they order. The conversations happening on social media, the patterns buried in spending data, and the perception gaps between how a brand sees itself and how its customers actually feel about it, together, these tell a story that no single data source can tell alone.
This discussion will bring together experts in social listening and consumer sentiment tracking, experts in analyzing financial and credit card transaction data, and brand perception research to give operators a 360-degree view of the customer they think they know
Panelists:
- Petra Orrenius, Chief Marketing Officer, Soul Origin
- Ross Candido, VP Australia & New Zealand, Meltwater
- Tom Mansfield, Chief Marketing Officer, Tracksuit
End of STAGE 2
CONTACT US
For more details, contact:
Wency Padilla
+65 3158 1386
SPEAKERS/PANELISTS
Matthew Silverstein
Managing Director, Global Licensing
Shake Shack
Managing Director, Global Licensing
Shake Shack
Managing Director, Asia Pacific and Middle East
Matthew Silverstein is a seasoned hospitality executive with more than 13 years of experience leading restaurant operations, international growth, and licensed partner development across global markets. As Managing Director, Asia Pacific and Middle East at Shake Shack, he has played a central role in expanding the brand’s international presence, helping build its first global office into a cross-functional hub and overseeing licensed partner growth across more than 180 restaurants with revenue exceeding US$500 million.
Matthew’s leadership combines strategic planning, operational discipline, and a deep understanding of how to localize a global brand for diverse markets.
Earlier in his career, Matthew held operational leadership roles at Shake Shack in New York City, where he oversaw high-volume restaurants, opened flagship and airport locations, and contributed to the launch of new menu offerings. In 2019, Matthew moved to Hong Kong to establish the first Shake Shack international support center.
Ben Gilbert
Managing Director, Head of Australian Equity Research
Jarden
Managing Director, Head of Australian Equity Research
Jarden
Ben Gilbert is the head of the Australian research term at Jarden, leading a team of 30 analysts providing insights into Australian macro and company trends. Ben also leads the retail team at Jarden, having been consistently ranked #1 in his field for the past 5yrs. In his role he analyses macro, industry and company trends across the Australian and global retail landscape including food, QSR, travel and discretionary retail.
Roxanne Uy
Senior Manager
Circana
Senior Manager
Circana
Roxanne joined Circana in April 2022. In her current role as Senior Manager at Circana’s foodservice team, she works as a lead analyst developing insights and thought leadership for key QSR clients and partners. Prior to Circana, Roxanne spent over 6 years as a journalist and production editor at a B2B publishing company covering a range of sectors in the Asian region, including healthcare, insurance, and banking & finance. She then worked as a stakeholder relations manager at a bank’s corporate communications team for a couple of years before obtaining her MBA from Macquarie University in 2021.
Merrill Pereyra
CEO
Domino's Australia & New Zealand
CEO
Domino's Australia & New Zealand
A performance-focused business leader, Merrill Pereyra has over 35 years of experience in the QSR industry globally, working with major brands such as Pizza Hut, KFC, and McDonald’s Corporation. Merrill joined as Managing Director of Pizza Hut India Subcontinent in September 2019, responsible for driving the long-term profitability and growth of Pizza Hut in India, Sri Lanka, Bangladesh, Nepal and Maldives. His diversified expertise lies in the expansion and commercialization of franchise operations, specifically in opening Quick Service Restaurants (QSR) in Indonesia (for Domino’s Pizza), Australia, New Zealand (for Healthy Habits) and Saudi Arabia, New Caledonia, Fiji, Samoa, French Polynesia, American Samoa and Southeast Asia (for McDonald’s). Merrill commenced at Domino's Pizza Enterprises in 2026 as the CEO of the Australia & New Zealand region.
Merrill believes in constant upskilling and is a proud alumnus of some of world’s leading universities including Harvard Business School, Wharton University and INSEAD, holding a range of certifications in Leadership and Strategic Business Management. In his personal time, Merrill enjoys penning down his experiences as a leader and has also authored the book ‘Expand Your Brand, how to supersize any brand, anywhere in the world’ - designed to assist managers and executives groom their business, personnel and systems, for effortless, smooth expansion.
Kristi Woolrych
General Manager
KFC SOPAC
General Manager
KFC SOPAC
Kristi Woolrych is General Manager of KFC SOPAC, leading the $4 billion KFC business across the region with approximately 950 restaurants and 45 franchise partners. Since joining the brand in 2018, Kristi has played a key role in shaping KFC’s growth strategy, customer experience, and culture, helping build one of Australia’s strongest and most loved QSR brands. Prior to that, she held senior executive roles at Suncorp spanning customer strategy, digital, brand and marketing. A commercially driven and people-focused leader, Kristi has built her career by embracing new challenges, leading transformation and building strong teams. She is passionate about helping people and organisations become more than they thought possible.
Richard Hinson
Chief Executive Officer
Minor DKL Food Group
Chief Executive Officer
Minor DKL Food Group
Richard Hinson is a seasoned CEO, director and chairman with extensive experience across ASX-listed and large private companies. He is recognised for his strong leadership and ability to work closely with boards to drive strategic, operational and cultural transformation, particularly in complex and high‑pressure environments.
With a global perspective spanning wholesale, retail and franchising, Richard brings deep expertise across supply chain, operations, marketing and commercial strategy. He has a proven track record in leading diverse teams, delivering continuous improvement programs and executing key corporate initiatives that drive sustainable growth. He combines commercial discipline with a proactive, hands-on style, with a strong focus on delivering durable, commercially sound outcomes.
Kerri Wane
Chief Executive Officer
Schnitz
Chief Executive Officer
Schnitz
Kerri Wane is the CEO of Schnitz Group, the home to the fast-growing fast-casual brand Schnitz, which is on a mission to serve real food that makes people happy. Schnitz Group aims to become an international, multi-branded QSR chain and create a high performance, high engagement, purpose led culture that puts guests, franchise partners and restaurants first.
Prior to joining Schnitz Group, Kerri had 25 years of QSR experience domestically and internationally in CEO and leadership roles at brands like San Churro and Domino’s. A passionate advocate for the franchising sector, Kerri served on the Franchise Council of Australian Board, was recognised as Franchise Woman of the Year in 2024 and has made the Top 30 Franchise Executive list 5 times.
Joe Chiczewski
CEO
McDonald's Australia
CEO
McDonald's Australia
Grant Lee
CEO
Concept 8
CEO
Concept 8
Concept Eight is a diversified franchisor with180 restaurants in all states of Australia. There are 3 division at Concept Eight- Burgers, Asian and Innovation. Grant has been the CEO at Concept Eight for 9 years. Prior to Concept Eight, He held General Manager roles at 3 listed Australian companies in Energy, Telco and Marketing.
Chris Garlick
CEO
Retail Zoo
CEO
Retail Zoo
Chris Garlick is a seasoned retail leader and CEO of Retail Zoo. Chris has led some of the world’s most recognised consumer brands through significant transformation and growth.
Prior to joining Retail Zoo, Chris was CEO of Starbucks Australia for 10 years, where he spearheaded the brand’s turnaround and re-established its relevance in a competitive market. He also held senior leadership roles at Coles Supermarkets as General Manager of Non-Food, and at BP over a 16-year tenure, where he led the Convenience Retail business in Australia and served as Vice President of Product & Offer Development for BP America, based in Chicago.
Chris is known for his ability to blend strategic vision with operational excellence, building high-performance cultures and delivering strong commercial outcomes. At Retail Zoo, he leads a portfolio of dynamic brands including Boost Juice, Betty’s Burgers and Salsas, with a focus on sustainable growth, innovation, and customer experience.
Tom Kierath
Head of Consumer Research
Barrenjoey
Head of Consumer Research
Barrenjoey
Tom covers the consumer sector for Barrenjoey. His QSR coverage includes Dominos, GYG and Collins Foods. He was covered the sector since 2008 and has been the #1 rated retail analyst in the Peter Lee survey of Australian investors for the past three years.
Josh Ludski
Head of Strategic Investments
River Capital
Head of Strategic Investments
River Capital
Josh Ludski is the Head of Strategic Investments at River Capital, a principal led Australian Investment firm. River Capital invests on behalf of a large number of Australian families across private and public companies. QSR has been a focus area of the firm. Josh currently leads River Capital’s investment in The Cheesecake Shop. Prior to joining River Capital, Josh was a consultant at Bain & Company, a global management consultancy.
Shaun Cousins
Head of Australia Retail & Consumer Research
UBS
Head of Australia Retail & Consumer Research
UBS
Shaun Cousins is a top ranked research analyst and is currently the Head of Australia Retail and Consumer Research at UBS. With more than two decades of experience in equity research and financial markets, Shaun produces in-depth company analysis and insights for institutional clients. In the 2026 Extel Australia survey, Shaun ranked #1 in both the consumer discretionary and staples categories. Prior to joining UBS, Shaun was a senior analyst at JPMorgan for 20 years. He holds a Bachelor of Commerce (Honours) and Bachelor of Laws (Honours) from the University of Sydney, as well as an Executive MBA from the University of Cambridge.
Brooke Rodger
CEO
Yo-Chi
CEO
Yo-Chi
Brooke’s 20+ years of retail experience has included Aussie brands growing their footprint globally (including Boost Juice), as well as global brands strengthening their position in the Australian market (such as Adidas). Her roles have taken her to various corners of the globe, from Chile to Estonia to Kuwait, and she also spent two years living in China while working for Adidas.
Brooke loves working for brand-led businesses and has been fortunate to be mentored by some of the best brand brains in the country.
Over the last three years Yo-Chi has provided her with a playground of high-speed growth, a team of passionate and smart people, and more frozen yogurt working lunches than would be deemed acceptable.
Richard Wallis
President APAC
Flynn Group
President APAC
Flynn Group
Richard Wallis is the President for Flynn Group ANZ, leading a phenomenal team in the region to bring to life the growth ambitions for the Pizza Hut Australia and Wendy’s ANZ brands.
Richard has over 30 years’ experience in the restaurant industry. Prior to joining Flynn, Richard was the Managing Director for KFC Asia Pacific, a business with revenue in excess of US$16Bn and 17,000 restaurants. Other career highlights include roles as the GM for KFC South Pacific (Australia/NZ) based in Brisbane, the GM for KFC Greater Asia (China, Japan, Korea, Mongolia, Myanmar, India) based in Singapore, and President and GM of Pizza Hut Canada based in Toronto.
During his career Richard has orchestrated brand turnarounds in Canada and across Asia, along with leading the Australian KFC business through the Covid pandemic. Richard has huge breadth of experience in the QSR Industry, with previous leadership roles in Operations, IT, Business Development and Human Resources. He started his career as a delivery driver for Pizza Hut and moved through in-restaurant management roles and the cross-functional Executive Trainee program.
Richard is a deep restaurant operator who believes in the power of culture and engagement to drive results. He is known for his growth mindset, development of people and talent, and passion for performance.
Richard has a Bachelor of Science from University of Queensland and an MBA from the Australian Graduate School of Management.
Ramon Castillo
Chief Executive Officer
Zeus Street Greek
Chief Executive Officer
Zeus Street Greek
Ramon Castillo is the CEO of Zeus Street Greek, where he leads a national network of [60] restaurants and oversees its expansion strategy toward 137 stores by 2030. He brings extensive QSR and retail experience from senior roles at Grill’d and Boost Juice Bars. Under his leadership, Zeus Street Greek has also expanded into retail, launching a grocery range stocked at Woolworths.
Jun Lee
Founder & Executive Director
Gami Chicken
Founder & Executive Director
Gami Chicken
Jarrod Montigue
Group Operations Manager AUS & NZ
Roll'd
Group Operations Manager AUS & NZ
Roll'd
- Jarrod Montigue – Group General Manager, Roll’d Hospitality Group
- Experienced franchise executive, with over 30 years industry experience, mainly in food QSR, including owning & operating my own coffee franchise business with Gloria Jeans Coffees
- Worked with major Franchise brands including: McDonalds, Hudsons, Gloria Jeans, Angus & Robertson, Amcal & Guardian Pharmacies, Oporto and Roll’d
- Pioneered coffee franchising in Australia. Helped launch McCafe for McDonalds back in the 90’s, then becoming the first employee to help launch Hudsons Coffee back in 1998, starting my coffee journey for the next 15 years
- Held Senior Operations & General Management roles with multiple franchise brands. Specialise in building high performing Franchisor teams.
- 2020 & 2026 FCA Certified Franchise Executive certification
- 2021 & 2025 Top 30 Franchise Executive Awards, coming in at #13 & #20
- Passionate about People, Franchising and good food!
Ryan Guthrie
Marketing Director, Australia & New Zealand
Kerry
Marketing Director, Australia & New Zealand
Kerry
Ryan Guthrie is Marketing Director, Australia & New Zealand at Kerry, where he leads the innovation and marketing agenda, helping customers navigate changing consumer behaviours, emerging food trends and new growth opportunities across the food and beverage industry.
With more than 15 years' experience spanning food, beverage, wellness, pharmaceuticals and technology, Ryan brings a unique combination of brand, innovation, category and commercial leadership. He has led and worked on some of ANZ's most recognised brands, including Helga's, Nescafé, My Muscle Chef, V Energy and Afterpay, across retail, foodservice, QSR and direct-to-consumer channels.
Ryan's perspective is shaped by experience across the full value chain, from product development and innovation through to brand strategy, customer growth and commercial execution. Having worked alongside chefs, product developers, technologists, commercial teams and marketers, he specialises in connecting consumer insight with practical innovation, translating emerging trends into products, propositions and growth strategies that resonate with both customers and consumers.
Tony Ibbotson
Founder & Creative Director
The Creative Method
Founder & Creative Director
The Creative Method
Petra Orrenius
Chief Marketing Officer
Soul Origin
Chief Marketing Officer
Soul Origin
Petra Orrenius is the Chief Marketing Officer at Soul Origin, one of Australia and New Zealand's leading fresh food and specialty coffee franchise brands, with more than 175 locations across the region.
With over 15 years of executive marketing experience across QSR, hospitality, retail and agency environments, Petra is recognised for combining creativity with commercial discipline to drive sustainable growth. She has built a reputation for translating customer, market and performance data into actionable insights that shape brand strategy, product innovation and marketing investment.
Prior to joining Soul Origin, Petra held senior leadership roles including Chief Marketing Officer at Trippas White Group, CEO of Publicis Sweden, and marketing leadership positions with Sumo Salad during its rapid national expansion. Her expertise spans brand transformation, customer experience, loyalty, digital growth, media effectiveness and franchise marketing.
Passionate about building high-performing teams, Petra believes the best marketing comes from understanding evolving customer behaviours, embracing emerging trends and using data to make smarter creative decisions. She is driven by creating brands people love and delivering marketing that generates measurable commercial outcomes.
Ross Candido
VP Australia and New Zealand
Meltwater
VP Australia and New Zealand
Meltwater
Ross Candido is VP, AUNZ at Meltwater, where he leads sales, marketing, and product strategy across the region. With nearly two decades of international experience spanning Africa, the Middle East, China, Southeast Asia, New Zealand and Australia, Ross has been pivotal in scaling Meltwater into one of the leading media intelligence and social analytics platforms globally. Ross is a recognised voice on the convergence of AI, media monitoring, and influencer marketing and a hands-on advocate for applying generative AI to transform how organisations extract insight from data. Ross is based in Sydney.
Tom Mansfield
Chief Marketing Officer
Tracksuit
Chief Marketing Officer
Tracksuit
Tom Mansfield is the Chief Marketing Officer at Tracksuit, having spent a career at the intersection of brand and AI-native software. Prior to joining Tracksuit, Tom held senior brand and product marketing roles at Visa in San Francisco. He then developed deep AI and software expertise as VP Marketing at Dovetail, the AI customer insights platform valued at over AU$960 million and as CMO at Hatch, an Australian AI-powered jobs startup. Tom is leading Tracksuit's marketing organisation as it scales internationally.
John Price
Head of Growth
Fonto
Head of Growth
Fonto
John leads Fonto’s commercial development and drives continuous improvement in how Fonto's insights and analytics deliver value to the Quick Service Restaurant category. He brings extensive experience leading data, analytics and marketing effectiveness functions within both agency and measurement environments. He has led multiple marketing effectiveness practices, helping brands understand and calculate the impact of their marketing investment.
Sam Stalley
Senior Research Consultant, QSR
Fonto
Senior Research Consultant, QSR
Fonto
Sam leads research, insights and analytics for the Quick Service Restaurant (QSR) sector. In this role, Sam translates Fonto's spending and customer experience data into insights that shape how QSR brands understand and respond to consumer behaviour.
At Fonto, Sam works closely with restaurants, suppliers, logistics providers and other participants across the QSR and food services industry. This collaborative approach ensures Fonto's insights and measurement capabilities keep pace with how Australians spend and experience quick service dining.
Sam's focus is on continuous improvement: refining the methodologies and metrics Fonto uses to measure consumer spend, so that industry stakeholders have an accurate, current view of the QSR landscape. This includes tracking shifts in spending patterns, customer experience trends and the broader economic factors shaping the sector.
With a research background spanning multiple leading agencies and now specialising in quick service restaurants, Sam brings both breadth and depth to Fonto's QSR practice and is a trusted voice on how Australian consumers engage with quick service restaurants today.
Mackenzie Browne
Senior Research Consultant
Fonto
Senior Research Consultant
Fonto
Mackenzie is a Senior Research Consultant at Fonto, where her primary focus is the continuous improvement of Fonto's research products.
Mackenzie leads the ongoing development of the tools and methodologies Fonto uses to turn raw spending data into research products for clients across the quick service restaurant industry and beyond. Her work ensures these products keep evolving to meet the changing needs of Fonto's clients and the broader market.
Alongside this product development focus, Mackenzie also provides insights and advisory services drawing on Fonto's world-first integration of transaction and customer experience data.