QSR Media Conference & Awards 2024 powered by Red Bull
Overview QSR MEDIA CONFERENCE & AWARDS 2024 POWERED BY RED BULL
In a landscape where change is constant, embracing new challenges becomes paramount for businesses to thrive because these changes are sometimes lessons to how the brand should adapt its strategies for growth.
This year, at the QSR Media Conference & Awards 2024 powered by Red Bull, happening on 23 September 2024 at The Hilton Sydney Hotel, the top industry leaders will come together to talk about changes and how they learned to leverage it to their advantage. Through a series of insightful sessions and keynote addresses, attendees will gain valuable insights into rebranding, digital innovation, customer experience enhancement, menu diversification, and sustainability initiatives.
In conjunction with the conference, the prestigious QSR Media Awards will recognise top brands that have demonstrated outstanding performance and innovation in various categories such as product innovation, marketing campaigns, customer engagement initiatives, and sustainability practices. This event offers an unparalleled opportunity for industry professionals to network, learn from leading experts, and celebrate the achievements of brands driving innovation and excellence in the fast-food industry.
Venue: The Hilton Sydney Hotel, Sydney, Australia
To view the awards page, click here.
SPEAKERS AND PANELISTS


Bruce Waddington
Founder & Director of Special Projects
Geotech Information Services


Nick Sargent
Delivery Lead ANZ
Uber Advertising


Iain Bylsma
Chief Development Officer
Flynn Global ANZ


Matthew Kenny
CEO
Zambrero
SPONSORS






























AGENDA
*Subject to change
8:30 AM - 9:00 AM - Networking Registration
9:00 AM - 9:05 AM - Welcoming Remarks
9:05 AM - 9:35 AM - Leader's Panel
Business challenges are constantly evolving, and it's a leader's responsibility to navigate these shifts and discover new avenues for growth. This panel will gather the top leaders in QSR to discuss how they navigated these shifts and to talk about new rising trends like AI and technology.
Join Samantha Bragg, CEO of Red Rooster, one of Australia's most recognised franchise brands, Claire Whish-Wilson, Marketing CX Director of KFC South Pacific, which tops the list of most opened restaurants in 2023 according to GapMaps, and Carlos Antonius, who has taken on a bigger role as the Global CEO of Chatime.
- Samantha Bragg, CEO, Red Rooster
- Matthew Kenny, CEO, Zambrero
- Carlos Antonius, Global CEO, Chatime
- Claire Whish-Wilson, Marketing CX Director, KFC South Pacific
more to come...
9:35 AM - 9:55 AM - Fireside Chat
20 Years of Grill'd: A Journey of Innovation and Growth - The visionary founder of Grill’d and QSR Media’s Hall of Fame awardee, Simon Crowe, will take the stage to discuss his 20-year journey of innovation and growth in the QSR industry. Simon will share the key moments that shaped his leadership and the invaluable lessons he learned along the way. Don’t miss this opportunity to hear his aspirations for the future as he continues to help shape the industry.
- Simon Crowe, Founder & Managing Director, Grill'd Healthy Burgers
9:55 AM - 10:10 AM - Retail Food Group – Donut King Case Study
CEO Matthew Marshall will discuss repositioning for growth – accessing new customers at speed whilst improving franchise partner profitability.
This session will cover the following topics: (1) A unique brand proposition and the ability to scale at pace, (2) Acceleration and investment in eCommerce capability, (3) New customer growth from an existing brand, and (4) Leveraging existing assets and keeping it simple for the franchise partner.
- Matthew Marshall, CEO, Retail Food Group
10:10 AM - 10:40 AM - AI - Beyond the Hype
AI has huge potential in the QSR/retail sector, helping drive better business outcomes across customer experience, commercial effectiveness, operational efficiency, and cost optimisation. Like all emerging trends – there is a hype component and a level of scepticism on how real can AI is and can it be actually deployed and offer value? To make the most of this emerging technology, QSR/retail businesses need to start laying the groundwork today.
Join Brad Daffy and Emma Pitfield from KPMG who will help bring a sense of reality to the conversation and share some live examples of where AI is being used in the retail sector and how organisations are realising value today. They will also share some practical steps on how you can get started and some of the considerations that you should take into account.
- Emma Pitfield, Partner, Consulting, KPMG
- Brad Daffy, Partner, Intelligent Automation, AI & Low Code, KPMG
10:40 AM - 11:20 AM - Morning Break
11:20 AM - 11:40 AM - Trends shaping the Australian QSR industry
In this session, Roxanne will talk about the key segments driving growth in the QSR industry and how consumer behaviour is changing amidst the current economic challenges.
- Roxanne Uy, Senior Manager, Circana
11:40 AM - 12:10 PM - The Pizza Everywhere Company - How GOPIZZA's foodtech enables their path to becoming the most accessible pizza brand in the world.
GOPIZZA, a QSR pizza brand based in Seoul, has expanded to 7 countries across Asia and India, boasting 500+ locations. Starting as a humble food truck in 2016, Founder and CEO Jay Lim utilized various food technologies, from parbaked doughs to AI vision and robotics, enabling rapid scalability and consistent operations. Securing partnerships with major cinema and convenience store brands in their global markets to 'install' innovative GOPIZZA kitchens inside retail spaces, GOPIZZA stands as Korea's most valuable F&B startup, backed by conglomerates like CP Group, GS Group, and CJ Group.
- Jay Lim, Founder & Global CEO, GOPIZZA
12:10 PM - 12:30 PM - Creating Value in QSR Brands
Examine how TDM Growth Partners adds value to their investments, with a focus on Guzman y Gomez's ASX debut. This session will address their approach to enhancing operational efficiencies, leveraging market insights, and driving sustainable growth within the quick-service restaurant industry. The session will also touch upon TDM Growth Partners' journey in navigating the complexities of taking a brand public.
- Andy Simon, Investment Team Member, TDM Growth Partners
12:30 PM - 1:00 PM - Strategic Brand Activation and Engagement Panel
In today’s tough economic climate, effective brand communication is crucial for standing out and connecting with customers. This panel brings together experts who have driven successful communication strategies for QSR brands.
In this session, we will explore how these professionals have leveraged brand activation, meal deals, partnerships, and merchandise to create memorable customer experiences and support day-to-day sales. From integrating innovative marketing tactics to crafting compelling brand stories around holidays and popular culture, the insights shared will highlight what it takes to communicate value and sustain brand relevance in challenging times.
- Mat Glazewski, Client Partner, Carat Australia
- Natasha Guiulfo, National Marketing Manager, Baskin-Robbins
- Nikki Price, General Manager of Marketing & Product, Minor DKL Food Group
- Jim Ingram, Founder & Chief Creative Tinker, Thinkerbell Pty Ltd
- Sharn Phillips, Head of Marketing, Popeyes Famous Louisiana Chicken
- Katrina Lawless, Head of Marketing, Digital and Category, Starbucks
1:00 PM - 2:00 PM - Lunch Break
2:00 PM - 3:00 PM - Awards Programme & Induction of Simon Crowe into the QSR Media Hall of Fame
3:00 PM - 3:30 PM - How to Thrive in '25: Insights from New Research
Join Uber Eats as we dive deep into a third party research report that explores key challenges impacting Australian restaurants.
Be among the first to hear the report and learn the opportunities and actionable strategies to navigate the online food delivery landscape. Don't miss this essential session to help your restaurant thrive in ‘25 and boost your success in the dynamic world of restaurants.
- Nick Sargent, Delivery Lead ANZ, Uber Advertising
3:30 PM - 3:45 PM - Valuing QSR Companies
A QSR valuation evaluation framework which has been developed based on a review of high growth & high multiple QSRs in the US and Australia. The framework identifies operational and financial attributes that are common across high growth and high multiple QSR companies, and which can also be used to determine why other QSRs do not enjoy high multiples.
- Shaun Cousins, Executive Director, Retail and Consumer Analyst, UBS
STAGE 2
09:55 AM - 10:10 AM - Food for thought – Recent trends & what next for QSR in Australia?
Ben will provide an update on the state of the Australian consumer as it relates to the Australian QSR market, looking at consumer spending, preferences and outlook by channel including the results of the annual QSR Media / Jarden survey.
- Ben Gilbert, Managing Director, Head of Australian Equity Research, Jarden
10:10 AM - 10:40 AM - Using Cutting Edge Data to Drive Better QSR Planning Decisions
This session will cover the following topics: (1) The changing landscape of the QSR industry post Covid lockdowns & current cost of living pressures, (2) Why there is such demand for Drive Thru sites and the fundamentals you must get right, (3) What working with iconic brands like McDonald's & KFC have taught us, (4) How the successful brands use cutting edge data to profitably scale for growth, (5) How looking inwards and optimising current real estate portfolio can deliver huge dividends, and (6) Can the QSR industry sustain more new entrants into the Australian markets?
- Bruce Waddington, Founder & Director of Special Projects, Geotech Information Services
- Therese Frangie, CEO, Mad Mex
- Iain Bylsma, Chief Development Officer, Flynn Global ANZ
- Anthony Shina, Chief Development Officer, Gelatissimo
10:40 AM - 11:20 AM - Morning Break
1:00 PM - 2:00 PM - Lunch Break
3:00 PM - 3:30 PM - Is AI the Future of Pricing for QSRs?
AI is becoming an increasingly important tool for QSR leaders across brands; however we often see confusion on what it can and can’t do. By breaking the question down into 3 parts we aim to provide clarity on where AI can support your price strategy. Firstly, by addressing what is the future of pricing, then where can AI support and closing by identifying where else AI can support sales and transaction growth.
- Mitchell Taylor, Partner, Simon-Kucher
3:30 PM - 3:45 PM - Revive and Thrive: Mastering support, profitability and tough love in transforming a 33-year-old business
The Cheesecake Shop started with just one store in the inner-west Sydney suburb of Rozelle in 1991 and has grown to be an international success with over 240 cake bakeries and more than 2,000 workers across Australia and New Zealand.
Synonymous with great-tasting cakes and desserts, The Cheesecake Shop has responded to their customer's needs and desires with action through a sweet brand refresh at the end of 2023 - all completed in a mere nine months.
It's important to conduct thorough research, understand the market, and have confidence in your strategy. But, there are times when it's crucial to listen to your gut, and embrace some tough love.
- Scott Bush, CEO, The Cheesecake Shop
4:00 PM - End of Programme
4:00 - Cocktail Party
CONTACT US
For more details, contact:
Alexis Prado
+65 3158 1386
alexis@charltonmediamail.com
SPEAKERS AND PANELISTS


Bruce Waddington
Founder & Director of Special Projects
Geotech Information Services


Nick Sargent
Delivery Lead ANZ
Uber Advertising


Iain Bylsma
Chief Development Officer
Flynn Global ANZ


Matthew Kenny
CEO
Zambrero