The Future of QSR – Loyalty, Digitalisation, and Market Dynamics in 2025
The Future of QSR – Loyalty, Digitalisation, and Market Dynamics in 2025
The QSR industry continues to evolve, shaped by changing consumer preferences, digital transformation, and competitive market dynamics. As brands navigate shifts in loyalty programs, delivery innovations, and digital adoption, understanding key trends and growth drivers will be crucial for success in 2025. This session will explore where the market is headed and how QSR brands can stay ahead in an increasingly competitive landscape.
Sydney time: 11 AM - 12:15 PM Sydney Time
Speakers


Braeden Lord
CEO
Starbucks Australia
AGENDA
11:00 AM - 11:05 AM AEST - Welcome Remarks
11:05 AM - 11:25 AM AEST - Beyond Transactions: Unlocking Loyalty in Foodservice
In an industry shaped by shifting consumer preferences and intensifying competition, loyalty in foodservice is more than just points and discounts—it’s about meaningful engagement. This session will explore the state of loyalty in foodservice today, uncover key trends shaping customer retention, and highlight strategies businesses can use to build deeper connections with customers. By incorporating diverse features and experiential rewards, foodservice operators can personalise the customer experience and adapt to evolving market trends.
- Julia Illera, Research Manager, Euromonitor International
11:25 AM - 11:35 AM - Explore how digital transformation can streamline internal customer experience delivery across multiple locations, including employee training, compliance management, and AI-based analytics
- Utilizing digital compliance management.
- Implementing training management systems including AI-based content generation.
- Enhancing decision-making through analytics.
- Nick Mecozzi, SVP of Global Solutions Consulting, FranConnect
11:35 AM - 12:10 PM Panel Discussion / Q&A
Moderator:
- Emma Pitfield, Partner, KPMG
Panelists:
- Matthew Marshall, CEO, Retail Food Group
- Braeden Lord, CEO, Starbucks Australia
- Scott Bush, CEO, The Cheesecake Shop
more to come...
12:15 PM End of Programme
Contact Us
For more details, contact:
Alexis Prado
T: +65 3158 1386
alexis@charltonmediamail.com
Speakers


Braeden Lord
CEO
Starbucks Australia