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TECHNOLOGY | Staff Reporter, Australia
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Domino's launches “Call on Arrival” service

The service features an automated voice call that is triggered within 600 metres of a customer’s address.

Domino’s announced the launch of its new Call on Arrival service, aimed to cut the amount of time it takes customers to accept their order.

The service, installed on every delivery vehicle Australia-wide, features an automated voice call that is triggered within 600 metres of a customer’s address or approximately two minutes before a pizza delivery staff is expected to arrive.

All calls are made during store opening hours, seven days a week.

“For customers, this could mean providing enough notice to come downstairs if they live in an apartment building, to put the porch light on so their house can easily be located, to restrain their dog, prepare their payment method, or simply make sure they are dressed appropriately,” Domino’s ANZ CEO Nick Knight said in a statement.

Knight added that digital innovations like Call on Arrival were designed to deliver a “rewarding and seamless customer experience.”

“Domino’s digital technology plays an important role in improving the customer experience and helping team members be more accurate and efficient,” he said.

(Also read: How Domino's long-term strategy delivered amidst COVID-19's disruption)

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