The company's newest global business unit will be solely dedicated to food service customers.
Whilst it is true that the modern business can only thrive when they focus on customer experience, product quality and technological prowess, there’s one often overlooked quality that QSR brands must master if they wish to woo the digital ordering crowd: Authenticity.
The great digital ordering war is brewing – at least that’s what QSR executives and trend forecasters are predicting as foodservice digital ordering reached 117 million visits and $1.2b last year.
The foodservice digital ordering in Australia has racked up 117m visits and $1.2b last year, based on The NPD Group.
Fast and accurate drone food deliveries, 3D printing of unappetising food into nutritious meals, and biometric diner recognition.
The adage “build it and they will come” might apply to many things, but rarely to loyalty programs.
The customers are pouring in, and you might think: I really don't need a loyalty program.
Oracle have announced the findings of two research initiatives aimed at identifying the consumer drivers for loyalty in the industry, and the impact of technology.
When a quick service restaurant is understaffed, it can lead to a terrible scenario: lines pile up, service quality deteriorates, and revenue and loyalty go down the drain as customers leave the door frustrated – some even vowing never to come back.
Labor is a crucial but also consuming area for QSRs.
With up to 30% of total revenues being spent on staffing, operators are being forced to raise their menu prices to offset increasing labor costs.
You would think hospitality employers would be lining up to listen to their millennial staff in order to gain insights from the same cohort they are trying to attract to their hotels and restaurants, but a large majority of them do not even bother trying.
Millennials working in hospitality in Australia and seven other countries have spoken: More than a third think their employers could make better use of technology, starting with installing new or updated hardware or software.
If you walk into a restaurant these days and ask Australian millennials to raise both hands, you will see a surge of iPhones and other smartphones shoot up in the air.
If you are giving mobile apps the stink eye, thinking they are just a passing craze and requiring too much investment to be worth the hassle, then you may want to reconsider.
For Australian quick service restaurants (QSRs) the ability to accept mobile payments is fast becoming a necessity than a nice-to-have, especially for those catering to tech-savvy millennials.
If your QSR brand is still wavering on smartphone initiatives such as mobile ordering apps, then consider this statistic: 88.2% of Australian millennials use their smartphones every day.
A study commisssioned by Oracle Hospitality found that millennials still demand human interaction when ordering at restaurants, despite the availability of technology.
The idea of using cloud technology may seem a little daunting, and you may think: The business is running smoothly so why change what’s working?
You may think that more technology means more complication for your QSR business, but adding cloud-based systems can simplify your operations.
If you’re looking to cut costs in your store, you might have overlooked a wellspring of savings by not migrating to cloud technology.


About Oracle Food and Beverage 
Oracle Food and Beverage, formerly MICROS, brings 40 years of experience in providing software and hardware solutions to restaurants, bars, pubs, clubs, coffee shops, cafes, stadiums and theme parks. Oracle Food and Beverage is dedicated to helping its customers accelerate innovation and compete more effectively in a business landscape that has been fundamentally reshaped by disruptive technologies such as social, mobile, cloud and big data. Thousands of operators, both large and small, around the world are using Oracle technology to deliver exceptional guest experiences, maximize sales and reduce operating costs.