It sold more than 5.4 million pizzas in the last year.
Retail Food Group-owned Crust Pizza announced it lowered the price of its more popular signature and classic pizzas to $11 for dine in or takeaway at participating stores, citing increased demand from consumers.
In the last year, the chain said it has already sold more than 5.4 million pizzas, noting a significant increase at the height of the lockdown across Australia.
Since the launch of its new menu, they have seen sales increase by 15.1% whilst its customer count or the number of transactions also rose by 21.8%. Items on offer include their signature Prosciutto and Rocket, Peri-Peri Beef, Roast Chicken and Bacon and Vegetarian Spinach and Feta as well as classics such as Classic Pepperoni, Hawaiian, Capricciosa and Margherita.
“By lowering the price, these signature and classic pizzas we can invite more people to experience our premium pizzas. No longer do Australian’s have to sacrifice quality and health for cost, and we believe it’s time for other chains to step up to the plate,” Retail Food Group head of retail Jess Buchanan said in a media release.
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