PROMOTIONS | Staff Reporter, Australia

3 reasons why QSRs should participate in TheFork Festival

Attract new customers, get 11x more bookings, and enjoy free exposure to over 1m diners in Australia.

As Australia’s leading restaurant booking app, TheFork is an unparalleled platform that allows diners to find and book a table in thousands of restaurants across the country. In the face of COVID-19 where strong online presence has been a critical life-saving tactic for most businesses, TheFork’s role as a bridge that connects diners and restaurants has been more important than ever.

Every year, one of its most-awaited events is TheFork Festival, a nationwide campaign that provides restaurants with a platform to engage millions of diners and allows customers to discover hundreds of restaurants at great prices. This year’s Festival runs for 6 weeks from the 15th of February till the 28th of March.

All restaurants can register for free to join the event, even those that are not currently using TheFork. If that’s not reason enough, here are 3 compelling reasons why you should join now:

1. Attract heaps of new customers

Studies show that the cost of acquiring new customers can be up to 5x more than retaining existing ones, yet 44% of companies focus more on customer acquisition than on customer retention. Needless to say, attracting new customers requires more work and a bigger budget, too.

TheFork Festival eliminates this pain point for restaurants. According to TheFork, 97% of Festival bookings come from first-time diners, so participating restaurants can ensure they have face time with a considerable number of new customers that they can eventually convert to loyal diners. There is no other dining event in Australia that gives restaurants this much access to new customers.

2. Boost your bookings

Offering good deals to diners is a guaranteed way of securing bookings. In fact, restaurants that had a 50% special offer during the Festival saw their gross bookings jump by a massive 9.4x. Each Festival booking was for an average of 3 persons, and restaurants saw 4x more online reviews than prior to the event, thereby showing customers’ engagement to the brand and influencing future customers’ choice.
Overall, restaurants who previously participated in TheFork Festival saw 11x more reservations than those that did not participate, and 4.5x more reservations than the weeks prior to the event.

3. Get free advertising

TheFork Festival also provides restaurants with an exceptional opportunity to be seen and to make an impression on current and future customers. TheFork promotes the Festival through a strategic combination of email, social, and PR campaigns, and participating restaurants get a chance to be highlighted on TheFork’s website and app, social media, and in weekly newsletters.

TheFork has over 1.2 million unique monthly visitors on its platform, as well as over 1 million diners on its database. Joining the Festival means restaurants can be visible to all these customers over a span of 6 weeks.

Advertising for this Festival also includes a mix of pre-recorded ads and live reads playing across the following radio stations in Australia: KIIS FM & WSFM in Sydney, KIIS FM & Gold 104.3 in Melbourne, 97.3 & 4KQ in Brisbane, Mix 102.3 & Cruise in Adelaide, and 96FM in Perth.

Sign up for TheFork Festival now to enjoy these benefits and more.

Click here to join the Festival now.

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