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MENU INNOVATIONS | Staff Reporter, Australia
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Hungry Jack’s to offer broccoli on its menu

It would be served as part of a vegetable medley called ‘Salad Stix’, comprising of carrot, celery and capsicum sticks.

Aaron McKie, CEO of Hungry Jack’s said the broccoli would be served as part of a vegetable medley comprising carrot, celery and capsicum sticks, hand-cut and served fresh in a cup supplying a full serve of vegetables. It will be accompanied by an optional hommus dip in a mini tub.

“Salad Stix can only be described as a nutritional goldmine,” he said. “It is a healthy snack of necessary nutrients without unwanted kilojoules and creates a whole new product category for fast food. No other industry player has taken healthy alternatives to this level.”

“One of the great benefits of fast food is convenience. As our lives have gotten busier, the occasional meal eaten out of home has become much more commonplace and this is certainly health food on the run,” Mr McKie said.

With just 0.15 grams fat in total and no saturated fats, the 90 gram vegetable medley is a clear nutritional winner in comparison with a typical 74 gram small serving of fries which can contain up to 1.7 grams of saturated fat and 12.4 grams of total fat.

“What we’re offering, via a trial in selected stores, is the perfect side of fresh vegies, with absolutely nothing added,” he said.

“We have been quietly improving the nutritional profile of Hungry Jack’s products, with major reductions in saturated fat, sodium and sugar levels achieved at a significant cost to the company.

“Our fries, for example, are now cooked in a canola-based oil blend which equates to a significant saturated fat reduction of 76 per cent. Our chicken range has also had its saturated fat content cut by 15 per cent.

“And with our unique ‘Have it your way’ service, our customers always have the option of customising their order by adding or deleting ingredients to suit their individual dietary requirements,” he said.

Salad Stix is available with a more traditional Hungry Jack’s value meal (for an additional $2.50) or as a replacement for fries within a value meal (for an additional $2). Salad Stix can also be purchased on its own for $4.95.

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