MENU INNOVATIONS | Staff Reporter, Australia

Crust’s food court concept takes off at Sydney International Airport

Crust now offers a quick, single serve breakfast range.

Crust Gourmet Pizza Bars has just opened its food court concept store in Sydney International Airport, marking the start of an aggressive expansion plan after the successful introductions of the concept in Westfield Sydney’s up-market food precinct and Sydney’s Macquarie Centre in the past twelve months.

Crust has evolved its range to cater for the constant stream of customers of the airport. In a first for the leading pizza franchise, customers will be able to enjoy a delicious breakfast range, including the Spanish Omelette pizza featuring chorizo, feta, cracked pepper and egg, as well as muffins, wraps, croissants, coffee and tea.

The quick, single serve breakfast and lunchtime trade will build on the franchise’s strengths in dinner-time takeaway trade, allowing Crust to serve customers at all three meal occasions.

“The slicery model is also attractive to prospective franchisees looking for something unique and cutting edge in high-impact retail centres, with the backing of strong brand recognition. For investors, the model requires less financial input and fewer staff resources, as stores won’t require a team of delivery drivers,” said Tim Ryan, National Projects Director at Crust.

Crust Gourmet Group’s co-founder and MD, Costa Anastasiadis, sees Crust’s slice model as a taste of things to come: “This new concept is a natural progression for Crust, as we’ve always been focused on changing people’s perceptions of takeaway pizza. This is the next evolution of that vision.”

“As yet, no other franchise has established a high quality, gourmet pizza offering in shopping centres or airports. Many people associate pizza in food courts as unhealthy and lacking in freshness, sitting under heat lamps for hours. We’re turning this perception on its head in retail centres, offering a quick, freshly cooked, high quality takeaway option.“ Anastasiadis added.

Crust aims to have ten of the “al Taglio” (pizza by the slice) stores open within the coming year, focussing on other food courts in airport locations and shopping centres nationally.

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