Soul Origin partners with Red Bull to launch $10 premium beverage range
The blended iced drinks come in three flavours.
Soul Origin has partnered with Red Bull to launch three blended iced drinks, each containing a full 250ml can of Red Bull, available across all 176 stores in Australia and New Zealand starting 17 September 2026.
The range includes Mango Charge, a mango puree blended with Red Bull and ice, and Blueberry Boost, a blueberry puree version. A third option, Berry Burst, will be available exclusively through Soul Origin's online Secret Menu. All three are priced at $10.
NRLW and Australian Rugby League player Jaime Chapman has been signed as the face of the campaign, joining existing Soul Squad ambassadors Jarome Luai and Ellie Carpenter.
Sam Taylor, national coffee manager at Soul Origin, said the range represents a deliberate push beyond the brand's core coffee offering.
"We're testing a new $10 premium blended beverage price point and a completely different beverage occasion for Soul Origin, whilst collaborating with a globally recognised brand in Red Bull," Taylor said.
The drinks expand Soul Origin's iced beverages range, which already includes Iced Matcha, Iced Lattes and Fruit Blends.
The range is available for a limited time only.
