MENU INNOVATIONS | Staff Reporter, Australia

Roll'd launches new rice menu

One of the five new items is made with soy protein.

Roll’d announced the launch of its new rice menu, available starting 17 November.

Customers can choose from five items: Crispy Pork Belly, Lemongrass and Chilli Chicken, Shaking Beef Steak, Uncle’s best fried rice and a Vegan Lemongrass Chilli Rice, made with plant-based soy protein.

Available nationwide except in Australian airport stores, the bowls are served on either jasmine or brown rice, with a crisp mixed salad and fried shallots, topped with fresh coriander and mint.

The launch of the rice menu was previously revealed by Roll’d founder Bao Hoang in an interview with QSR Media earlier this year. A selection of dumplings and a drinks range is also in the works, all of which are part of the Vietnamese chain’s plans to drive faster transactions.

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.