MENU INNOVATIONS | Staff Reporter, Australia

Emerald Foods acquires master franchise for the Mövenpick parlor network

The company earned the rights from Peters Ice Cream.

“Our business has a true passion for ice cream,” said Damian Isbister, Executive Director of Emerald Foods. “Our company already enjoys a wonderful relationship with Mövenpick as their representative in the New Zealand market, where we operate a number of very successful Mövenpick parlors.”

Through its New Zealand Natural Australian parlor network, Emerald Foods has a terrific support structure for the Mövenpick stores to plug into.

“When you combine the 22 Mövenpick parlors in Australia with our existing network of 75 New Zealand Natural and Mövenpick parlors, we are probably delivering more smiles than any other ice cream parlor operator in Australia, which has to be a good thing,” said Isbister.

Peters will remain the distributor of Mövenpick products in all other channels in Australia. Both Emerald Foods and Peters look forward to working together, nurturing the Mövenpick brand, and growing the brand’s presence in the Australian market place.

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