MARKETING | Staff Reporter, Australia

Gloria Jean’s heads to the future

Marked as its most significant revamp, the Coffee House of the Future marks a new era for the Company.

Gloria Jean’s Coffees announced 1 July its plans of enhancing business strategies by introducing new elements to its stores. The overhaul includes new-look coffee houses, specialty team roles, enhanced team training and development scheme, as well as a new menu, while continuously adhering to handcrafted coffees as the core of the business.

The new house design has a contemporary flavor with clean lines, quality finishes and a comfortable ‘living room’ environment. 

General Manager at Gloria Jean’s Coffees, Gareth Pike, said the revamp was the largest brand project ever undertaken by Gloria Jean’s Coffees.

 “Our market is constantly moving and the needs of our guests change over time, and for this reason Coffee House of the Future is able to deliver on our competitive positioning of the branded local coffee house.

“Our changes to the menu alone include 80 new products which reflect the changing needs and eating occasions of our guests, as well as seasonal and regional trends,” he added.

“This is a significant investment which will see our business evolve with the current environment and beyond. Most importantly the transformation reaffirms our commitment to all our franchise partners across Australia.”

Mr Pike went on by saying that the Coffee House of the Future will ensure that the Company remains at the cutting edge of the specialty coffee market.

“We are driving the business forward while remaining true to our vision and values, and delivering an exceptional coffee house experience,” shared Mr Pike.

The business strategy will be led by the Gloria Jean’s Coffees Support Office in Australia and rolled out nationally over to each franchise partner, before continuing internationally.

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