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MARKETING | Staff Reporter, Australia
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Domino’s Mobile Ordering Site delivered $1 mn sales in one week

Following the success of its iPhone app, Domino’s Pizza Enterprises LTD has set new records for its sales.

Domino’s CEO Don Meij said breaking the $1 million mark was an incredible achievement.

“Our focus on the digital side of our business and commitment to ensuring portability for our customer is already showing fantastic results,” Mr Meij said.

“To achieve more than $1million in sales through mobile devices in one week is a huge milestone! We didn’t think we would achieve this so soon after the launch of our dedicate Mobile Ordering Site.”

Domino’s Mobile Ordering Site is the most advanced Quick Service Restaurant (QSR) in Australia to date.
Mr. Meij said that in the next three years, Domino’s expects 50% of its sales to come from the digital side of their business.

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