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MARKETING | Staff Reporter, Australia
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Domino’s feature Nick Knight, their largest franchisee in new Hawaiian pizza campaign

Nick Knight, Domino’s Pizza’s largest franchisee, is the new face for the Company’s improved Hawaiian Pizza.

According to Domino's, the new Hawaiian pizza has sweeter juicier late harvest pineapple, tastier champagne ham and more mozzarella cheese. 

Domino’s CEO Don Meij says that it wanted to use a real franchisee to show the customers as it is proud of the recent improvements to its menu.

Owner of 12 Domino’s Pizza outlets, including Domino’s busiest store in Elizabeth street in Sydney’s CBD, Knight is seen as a Domino’s success story.

“Our latest Hawaiian pizza campaign is another step in our journey to provide customers with
better quality ingredients which results in tastier pizzas,” Don said.

“Our commitment to this runs deeper than simply product development, it’s at the heart of all of our stores and team members across Australia. That’s why we wanted to use one of own franchisees to communicate this message.”

Nick says that he was excited to have the opportunity to be involved in the campaign.

“It’s great to be recognised in a way that will see me as the face of what I am sure will be a great campaign, although it was a little daunting!” Nick said. 

As the face of the campaign, Nick will be seen on Domino’s television commercials nationally.

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