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MARKETING | Staff Reporter, Australia
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Nando's launches ‘For Flavours Sake' ad campaign

Their videos present the brand’s PERi-PERi sauces as a time-saving flavour solution.

Offering Australians the chance to save time in the kitchen without compromise on quality, Nando’s has launched its new ‘For Flavours Sake’ ad campaign – consisting of two videos demonstrating how to use their PERi-PERi sauces as a quicker meal addition versus combining ingredients from scratch.

“Nando’s sauces are great for consumers looking for a quick and easy way to turn a good dish into a great one. These two new ads highlight the delicious, fresh ingredients that go into our PERi-PERi sauces while also sharing a shortcut to transforming everyday meals and giving them an instant flavour boost,” Nando’s Brand Manager Stefani Dethan said.
 

The aforementioned campaign is supported by a set of recipes that use the sauce range, which are uploaded in their website.

“The ads are a continuation of our previous campaign which educated customers about taste profiling and understanding flavour first and heat second. With flavours ranging from Lemon & Herb and BBQ for the flavour seekers, through to Xtra Bloody Hot for the heat seekers, there is a flavour and heat mix for every meal, and everybody,” Dethan added.

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