MARKETING | Staff Reporter, Australia

Hungry Jack's launches ‘Keeping it Real' campaign

It will roll out new crew uniform, fresh store decals and design features.

The Keeping It Real campaign pays tribute to classic action movies and is one of the changes consumers will see as part of Hungry Jack’s new campaign.

From late August, Hungry Jack’s will nationally roll out new crew uniform, fresh store decals and design features including new menu boards and signage that reflects the new Keeping It Real look and feel.

Hungry Jack’s chief marketing officer Scott Baird said, “Keeping It Real is more than just a campaign line, it’s an ideology for the brand. We’re not about pretension, particularly when it comes to the food we serve. We’re about real food, made real good.”

“Over the past 18 months we have made real improvements in the quality of our food with 100% Aussie Beef with no added hormones, cage free eggs, 100% Arabica coffee, no added flavour or colours in our desserts and 100% chicken breast in our nuggets,” he added.

The campaign, which was produced by Hungry Jack’s creative agency Clemenger BBDO Sydney, celebrates big bold flavours, real ingredients and taste which the brand is known with its tagline ‘The Burgers are Better’ throughout.

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