Geoff Cockerill takes on the role of new Director of RFG's Bakery & Café division.
In this role, Cockerill will be overseeing leading franchising food brands Donut King, Michel’s Patisserie and Brumby’s Bakery. He has more than 20 years of experience working with large national and international organisations, and has also held leading roles in companies such as Diageo, Lion and most recently, Queensland Cricket, where he was the Chief Executive Officer.
“I am very enthusiastic about the future and growth of classic Australian brands; Donut King, Michel’s Patisserie and Brumby’s Bakery, not only locally in Australia, but also on an international level”, Cockerill said.
“Our strategy will be focussed on delighting our customers with market-leading products supported by on-going innovation and award-winning coffee. The retail environment continues to be challenging but I strongly believe we have the right brands and people to be successful.”
Cockerill is a senior leader with a proven track record in driving organisational change, stakeholder engagement and delivering results across diverse teams and environments, both internationally and nationally.
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