The burger brand plans to be a $100m international business within the next five years.
Burger Urge announced it has appointed Shawn Kerr as the chain’s chief executive officer.
The newly-created role sees him implement the Brisbane-based gourmet brand’s plan to become a $100 million international business within the next five years. He will be assisted by co-founder Sean Carthew, who is stepping back from a management role “to focus on strategic growth.”
Kerr brings 32 years of experience into the role, having held senior management roles at McDonald’s, Coca-Cola Amatil, Zambrero, Carl’s Jr. and Cinnabon.
Carthew, along with brother Colby, founded Burger Urge in 2007 with a single shopfront on Brunswick Street in New Farm and currently operates 29 restaurants across Queensland, New South Wales, Victoria and Northern Territory, including two new sites in Cairns and Darwin.
“I’m very excited about the long-term vision for the group and thrilled to be at the helm of a dynamic young company such as Burger Urge, which has grown from a start-up to a national business over the past decade,” Kerr said in a statement.
“Sean and Colby Carthew are less concerned about growth and bottom line and more interested in making a positive contribution to the world, which is very appealing to me and a vision I can really get behind and help drive forward.”
Sean Carthew also said the main driver of Burger Urge’s five-year plan is “reimagining food retail in a changing world with a focus on environmental sustainability, health and wellbeing, animal welfare and energy consumption, while continuing to deliver an engaging and entertaining experience.”
“We’re thrilled to welcome Shawn Kerr and his wealth of international and national experience in food retail and franchising to Burger Urge and allow the company to embark on our strategic expansion plan,” he said.
“It’s not about being the biggest company in the universe – we’ve already achieved enough to have a happy life. So, rather than obsessing with growth and world domination, we want to grow in a way that creates actual positive change (and not just say we are). When we look back in 20 years we want to be proud of our contribution.”
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