FRANCHISING | Staff Reporter, Australia

Wahlburgers inks ANZ franchising deal

The American chain currently has 52 locations across North America and Europe.

Wahlburgers, the American family restaurant chain created by brothers Mark, Donnie and chef Paul Wahlberg, is headed to Australia and New Zealand.

The Mustaca family, led by United Cinema chairman and founder Roy Mustaca, will own and operate each of the venues opening in the two countries, according to a media release.

Currently, there are 52 Wahlburgers across the United States, Canada and Germany.

“I am excited to be working with the Mustaca family to bring Wahlburgers to Australia. I love all the things we have in common, especially family, film, restaurant experience and music. I’m really looking forward to our first opening and visiting with my brothers,” Mark Wahlberg said in the announcement.

“We had been following the concept for years and with its natural ties to the entertainment industry, bringing Wahlburgers into the experience at United Cinemas just seemed like a perfect fit,” United Cinemas CEO Sam Mustaca added. “The first Wahlburgers will be in Sydney’s CBD and we plan to roll out 20 more as stand-alone restaurants as well as in some of our United Cinema locations in Sydney, Melbourne, Perth, Brisbane and New Zealand.”

Photo credit: Wahlburgers Facebook

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