FRANCHISING | Staff Reporter, Australia

Jamaica Blue Café continues NZ expansion

The brand opened a new cafe in Auckland.

The Jamaica Blue café at Greenlane Clinical Centre is the second of the brand’s cafés to open in a medical facility in Auckland. Late last year Jamaica Blue opened the city’s – and country’s – first hospital-based café at Auckland Hospital. The opening brings to seven the number of Jamaica Blue outlets in New Zealand, six of which are in Auckland.

The store's relaxed and contemporary fit out mirrors that of the city hospital with ample seating carefully laid out for privacy for meetings, catch-ups and casual dining.

New Zealand operations manager Jon Hassall said the Auckland Hospital café has been exceptionally well received.

“Greenlane follows on from the instant success of the Jamaica Blue Auckland Hospital café which opened in November last year. It quickly became one of our busiest cafés, not only in New Zealand, but also worldwide.”

As befitting a café in a medical facility, it’s vitally important to ensure the menu reflects a healthy lifestyle, Hassall said.

“Spending time in any medical situation can be stressful and we believe everybody should take a little time out of their day to recharge, relax and reflect; to stop for a while and simply enjoy the moment. And if speed is of the essence as it often is in hospital, there’s a quick order coffee kiosk to keep any wait to a minimum.”

A range of healthy recipes called the ‘Signature Harvest Collection’ - developed by Jamaica Blue as part of its New Zealand expansion - is available at the Greenlane café. The menu features items ranging from nutritious bowls through to healthy salads and a selection of sweet items.

Hassall said that while the new menu appeals to a wide range of tastes it is specifically relevant to a health facility environment.

“Using delicious, natural ingredients, we’ve developed nutritionally balanced recipes that will enable consumers to eat well and enjoy the experience,” he said.

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