Here is a summary of the most interesting QSR news stories of the week from around the world.
KFC went through a highly publicized, somewhat bizarre crisis in the U.K. this week: The fast food joint known for its fried chicken ran out of chicken. Now, KFC is apologizing with a creative stunt: rearranging its name to spell “FCK.” According to AdWeek, the ad grabs readers’ attention with a reimagining of the chain’s logo echoing the sentiments of both fast food fans and company executives to the chicken shortage: reordering “KFC” to read “FCK.”
Subway wants to reward its loyal customers—regardless of the store they visit. The sandwich giant is making an upgrade to its loyalty programme, offering a combination of points-based rewards and “surprise and delight” offers tailored for the customer, and it will now be available at all of its locations in the U.S. and Canada, rather than the limited number of locations it’s available in right now. Read more here.
Dunkin' Donuts US has ramped up its expansion with the launch of 86 new non-traditional locations across the country in 2017. Further expanding the Dunkin' Donuts footprint within rest stops and travel centers, the brands franchisees opened a total of 12 travel center restaurants around the country. The company also significantly increased its partnership with Pilot Flying J Travel Centers in 2017, accounting for five of the total 12 locations open throughout the year, with a commitment for an additional 20 in 2018. These new locations expanded the brand's portfolio to include full-service restaurants, as well as additional self-serve locations. Read more here.
Carl’s Jr. US launched The Call of Carl’s, the brand’s first Carl’s-only national campaign. The campaign marks a shift for the brand’s parent company CKE Restaurants Holdings Inc., which had for nearly two decades worked to merge their Carl’s Jr and Hardee’s brands. The company will reveal Hardee’s makeover in a few weeks which will focus on Hardee’s “Southern classic brand” and “food that feeds the soul".
Photo credit: Sopitas
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