FOOD SERVICES | Staff Reporter, Australia

Café market is a valuable area for growth, according to Eagle Boys Express

Partners with BP's Wild Bean Café and welcomes more discussions from café brands.

"Eagle Boys Express is always looking for opportunities for its range of pizzas and other menu items to be served in new locations and grow our brand exposure and sales. We identified an opportunity with BP’s Wild Bean Cafés as there were many synergies between their customers and the customers of Eagle Boys Express stores across the country," Robin Heslehurst, Eagle Boys Express Brand Manager told QSR Media.

"BP is a premium retailer and Eagle Boys continually seeks to partner with premium retail operators."

According to the Brand Manager, customers want good quality, convenient meals they can enjoy ‘on the go’. "Providing products including the Express Hawaiian and Peri Peri Chicken pizzas to the café chain’s menu, which already includes an extensive choice of quality hot and cold food options, was an opportunity to give customers a taste of Eagle Boys Express."

He explained that over the past three years, the brand's business partners in petroleum and convenience have moved towards operating with a café function, offering quality coffee solutions, premium sandwiches and a broader range of menu items across all day parts.

"Eagle Boys Express has been with them on this journey," Heslehurst noted. "It is a first for us to have products for sale in such a wide network of third party stores. It’s an attractive option, in particular with Wild Bean Cafés, as their cafes attract maximum foot traffic from both regular and visiting customers and that means more people are going to enjoy our Eagle Boys Express products. BP is a prominent brand internationally and partnering with Wild Bean Café is an excellent opportunity. "

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