Quick service restaurants have incorporated “green marketing” in their products and business practices not only as a corporate social responsibility but more importantly to make a positive contribution to the environment.
“We at Nando’s are very conscious of protecting the environment and as such, we are currently rolling out a truly unique, disposable packaging solution that is 100% tree free made from a by-product of sugar cane,” says chief marketing officer Kim Russell.
“Essentially the material that is left over after the sugar cane has been crushed and juice extracted is collected and formed into sheets to create our food packaging. As this is a by-product of an existing agricultural crop which is renewable annually, it has a much lower environmental impact with greater energy efficiency,” Russell said.
Mad Mex owner Clovis Young said from day one they have understood the importance of being an eco-friendly business in terms of incorporating it into their marketing plans and see it more as a philosophical approach more than a marketing commodity.
“After all, everyone should be aware and conscious of how they're treating the environment and we want to do our part whether that's on-site recycling, the use of non-bleached paper packaging or our biodegradable serving trays -- it all adds up to being a good citizen,” Young said.
He said other QSRs get a lot of flack for their overuse of packaging, so they made it a priority right at the beginning to make sure Mad Mex was as green as it could be.
Pacific Retail Management, said it is currently investigating a revised and “green” packaging line, “free range” product lines for its chicken, pork, eggs and more while working with responsible farming of fish and seaweed for their sushi rolls with the help of their supply partners and other environmentally-friendly organizations.
“We intend to work closely with all our suppliers in the coming months to ensure that our products and business practices are as positive to the environment as possible,” it said.
Trios Wraps’ Sam Elia says incorporating "green marketing" into their plans means the new brand positioning will be socially responsible so the brand has more sustainable feel using more earthy colours.
Christine Hooper says Eagle Boys Pizza is well aware of consumer anxiety and concern about buying products or being sent wasteful consumer items that has been escalating with growing guilt around an individual’s or household’s impact on global warming and the earth’s future.
“Eagle Boys tries to do its part by applying environmentally-friendly practices in our business like eliminating undeliverable mail by regularly updating databases, targeting specific groups through personalised marketing as it is more likely to be read, being creative in direct mail, using fewer words and less paper, investigating sustainably produced paper and boxes and folding the flyer to a smaller size to fit into a smaller envelope,” Hooper said.
“Schnitz is looking at various environmentally-friendly marketing activities to coincide with more traditional forms of marketing,” says Andrew Dyduk, the company’s franchise and marketing manager, when asked how Schnitz is incorporating “green marketing” in their business plans.
Do you know more about this story? Contact us anonymously through this link.