COMMUNITY | Staff Reporter, Australia

What was the secret behind Subway's successful ‘World Sandwich Day' event?

More than 13.3 million meals – that’s how much Subway donated to more than 20 hunger-relief nonprofits across the world.

That number includes over 287,000 meals across Australia given to Food Bank AU. Through the restaurant chain’s World Sandwich Day initiative, customers from approximately 60 countries participated in their “Live Feed” event by buying their special in-restaurant offer that aimed to fight hunger.

On June 13, 2018 at the QSR Media Detpak Conference and Awards, industry leaders will have a chance to hear insights and stories about successful campaign from Ben Miles, head of public relations & corporate social responsibility at Subway.

Find out how to join the much-awaited QSR Media Detpak Conference and Awards by clicking here.

For more details about the QSR Media Detpak Conference and Awards, click here.

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