The chain also brought back its Meat Free Mondays promotion.
Grill’d has partnered with not-for-profit environmental organisation Greenfleet for its Tree Day Tuesday initiative, which aims to plant a forest that will be protected for 100 years.
Every Tuesday, $1 from every burger purchased by a Relish member who dines in will go towards planting a one-hectare forest, helping to offset carbon emission.
Over the long term, Grill’d aims to plant ten forests by 2022.
Working with the Dja Dja Wurrung people, Greenfleet will plant native trees planted will revegetate the area and help restore the ecosystem.
“Reforestation remains one of the strongest tools we have in making a positive impact on our environment. With Greenfleet, the Grill’d forest is legally protected for 100 years so it will continue growing for generations to come and help build a more resilient landscape in Australia. This will help address critical deforestation, absorb carbon emissions to protect our climate, improve water and soil quality, conserve biodiversity, and restore vital habitat for native wildlife,” Wayne Westcott, CEO of Greenfleet, said.
Grill’d said it continues to develop more sustainability initiatives and product releases, due to launch later this year. It recently launched its first solar-powered restaurant in Malvern, Melbourne, which will be used as a benchmark for further store transformations in the coming years.
Grill’d also relaunched their Meat Free Mondays promotion, a buy one get one free offer on plant-based burgers.
“To us, sustainability is about being more conscious about the food we put in our bodies and consuming local and ethical Australian produce, as well as caring for our farmers, animals, employees, local communities, and the environment. From day one we have been committed to being the solution to fast food, not the alternative,” Grill’d founder Simon Crowe said.
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