COMMUNITY | Staff Reporter, Australia

Bakers Delight apologises for Christmas poster at Perth store

The advertisement was described as showing two young girls in festive hats gagged by lemon tarts.

Bakers Delight has apologised for a Christmas poster that was slammed online for “trivialising child abuse.”

The ad in question was raised outside their store at Currambine Central shopping centre, in the northern suburbs of Perth. It showed two little girls wearing Christmas hats that were bound by fairy lights in front of the Christmas tree in the living room and gagged by lemon tarts.

A spokesperson for the bakery chain issued the following statement: “As a family-owned business, Bakers Delight does not condone family and/or child abuse in any form and we are deeply concerned that some parts of our current marketing campaign may have caused offence. Trivialising an important issue like child abuse was never our intention and we apologise to anyone we may have inadvertently upset. Listening and responding to feedback from our customers is how we continually improve as a business and as a result, we have instructed our bakeries to remove the poster as soon as possible.”

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