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VENDOR AND SUPPLIERS | Staff Reporter, Australia
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Spectrum Analysis Australia combines two products to help QSR's select the best location for their business

Initially offered separately, Spectrum is now combining Zenith Traffic and Datapaks into one offering.

Spectrum Analysis Australia has combined the two products to offer a one stop solution for quick service restaurants selecting business locations. The new product combination allows QSR's to quickly analyse an area and compare it to other location opportunities.

This enables them to select the best location for the brand, said Peter Buckingham CMC FFCA, Managing Director at Spectrum Analysis Australia, especially for businesses that has a drive-thru and a large takeaway component.

Network Development Manager will be able to look at the traffic (average weekday 24 hour traffic count) around the area, and have a custom made Datapak supplied, giving a very clear look at the following:

  • A map of the area
  • Demographic Summary at an agreed radius
  • Business Demographics - businesses and how many employees nearby
  • Business 'hit list' for opening invitations and local area marketing
  • Specific requests such as Household Expenditure data on agreed market segments.

"Having good knowledge of the demographics and traffic in making your site decision is essential in finding success... This product is all about making the most important parts of the equation available and to be able to be used in your Final Approval process," explained Buckingham.

"Most Network Development Managers can look at a site at ground level and evaluate the physical aspects in terms of pros and cons. Our product allows you to ascend in the “helicopter” and look down on the location in terms you cannot see on the ground, i.e. who lives around the area and what are their characteristics, who works around the area and what is the vehicle traffic flow like – all essential parts of the equation for retail site success." 

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