7-Eleven ties up with Krispy Kreme

Starting January 30, Krispy Kreme will be supplying fresh doughnuts to 7-Eleven's 600 stores.

Warren Wilmot, 7-Eleven Australia’s CEO, was excited about the benefits of the new arrangement for the company, its Franchisees and its customers.

“This deal is something we’ve worked hard to deliver, because of the potential benefits for our company, and most importantly, our Franchisees. We believe this arrangement has the potential to deliver a huge increase in sales, and significantly increase customer traffic,” Mr Wilmot said.

“Krispy Kreme, like our iconic Slurpee, is a brand that customers actively seek out. This partnership brings together these iconic brands at more than 600 convenient locations in QLD, NSW, VIC and the ACT. We are pleased to be able to use our unique supply chain capabilities to help our customers enjoy Krispy Kreme doughnuts in more convenient locations,” he said.

“This arrangement means that our customers can enjoy fresh Krispy Kreme doughnuts whenever they’d like a treat,” Mr Wilmot said.

Mr McGuigan, the Chairman of Krispy Kreme Australia, said, “We are thrilled that our partnership with 7-Eleven, an outstanding Australian retailer, will mean that Krispy Kreme fans will be able to buy our product from 600 additional locations.

“The combination of the Krispy Kreme iconic brand with Australia’s leading convenience chain is an exciting opportunity for both 7-Eleven and Krispy Kreme Australia,” Mr McGuigan said.

Krispy Kreme doughnuts will commence rolling out through the 7-Eleven network on 30 January on the Gold Coast, and are expected to be available in all stores by 30 March 2012.

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Tags: 7-Eleven, Krispy Kreme doughnuts, Warren Wilmot, 7-Eleven Australia’s CEO