When Adbox Australia, a 100% Australian owned and operated startup, finalised its flagship product late last year, the resulting food delivery box showed how serious the firm was in raising the country’s home delivery standards.
The product design included smart adjustable compartments, rigorously tested thermal insulation and attractive LED panels. With these features, Adbox sought to keep food quality high while in transit and give QSR chains more advertising mileage from their home delivery boxes.
High food quality
To ensure that food quality remains excellent while they are transported to customers, the Adbox uses adjustable compartments to separate food. QSRs can place different meal orders in the Adbox and keep the aromas and flavors from mixing with each other. This also gives an added health benefit of reducing the incidence of food allergies.
“Having different dishes delivered in same box can alter each other’s smell, and flavour. By adjusting the compartments, we can keep a vegetarian dish separate from a chicken curry,” says Kaan Ozer from Adbox Australia.
“One of the biggest issues of our times is food allergies,” Ozer adds. “Our boxes can eliminate this problem by keeping a dish separate from others to avoid any airborne particles from risking the life of anyone – from a small child to an adult.”
Another problem of home delivery is that food may become cool – or hot – in transit, making the meal less enjoyable for the customer. The Adbox solves this through an insulated insert which keeps hot and cold food separate, and a thin layer of aluminium foil provides an extra level of protection from outside weather.
“We make sure the food gets to them as hot as it would be if they ate it in the restaurant,” says Ozer. “Our premium food delivery boxes affix to scooters and motorbikes, making hot and cold food delivery a breeze. Our solution can transport hot and cold food in special insulated compartments at the same time without affecting their temperature levels.”
He adds that Adbox products were put the test before launch, and they have passed the stringent thermal decay standards set by Austest, a leading independent testing and certification company.
Built to last longer
Standard home delivery boxes do not have a long lifespan, given the frequency of home deliveries per day, which means QSRs will need to replace them quite frequently. Adbox, by contrast, was designed to be sturdier, made with fiberglass reinforced food grade plastic as well as Japan-made high quality stainless steel hinges and locking system.
“Unlike similar products already in the market, our durable products have a long lifespan of several years, making these products great value for money,” says Ozer. “Some models come with air suspension system to keep the door up during delivery and also gives the ability to close softly.”
Optimised for advertising
The startup also recognised an opportunity for restaurants and delivery companies to promote their brands through delivery boxes. LED-powered light panels get the attention of vehicle passengers and passersby, enabling businesses to advertise new products and strengthen their brand awareness.
“LED advertising has proven to be more effective than other advertising methods. The LED-illuminated advertising panels surrounding the box makes your product much more noticeable,” says Ozer.
“It is cheap and easy to change panel films. Businesses can put their specials on every bike with a fractional cost. One could also sell advertising on the panels to get extra income from their delivery force.”
A small, rechargeable battery powers the LED lights, which remain lit up even when the scooter is stopped and switched off. This maximizes the advertising potential of home delivery boxes.
Customisation and creative production
The idea of advertising through home delivery boxes and scooters might seem like a cool idea, but some businesses might be put off by the amount of creative work needed to pull it off. Seeing this hurdle, Adbox Australia also offers creative production services, including designing artwork and printing materials that go on the outside of each Adbox delivery box.
Companies can email their high-resolution PDF photos, give design instructions, and indicate which Adbox model they are using (There are various types and styles of Adboxes available based on the scooter and business). The startup’s creative staff then handles the rest.
“We also have combo deals; just contact us for deals of between two and ten Adboxes which will ensure your brand dominates the streets of your city,” says Ozer.
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